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Healthtech • Biotech • App development
Lead marketing for prescription digital therapeutics and OTC products: define brand strategy, market shaping, omnichannel and performance marketing, create promotional materials, manage agencies and budgets, drive patient assistance and KOL engagement, support field training and launch planning for new indications and international expansion.
Healthtech • Biotech • App development
Senior marketing leader responsible for integrated HCP, patient, DTC, and OTC marketing for prescription digital therapeutics and consumer products. Owns brand strategy translation, omnichannel and performance/growth marketing execution (paid social/search, SEO/SEM, CRM/email, affiliate), AI-enabled analytics and optimization, and cross-functional stakeholder alignment. Mentors managers while remaining hands-on in campaign execution and measurement.
Healthtech • Biotech • App development
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