Teams at NYC Alliance

Lead day-to-day ecommerce operations and growth for the brand: manage assortment, pricing, promotions, digital marketing (email, social, SEO), analytics, vendor relationships, budgets, and a small ecommerce team to optimize site performance and drive online revenue.

Design and develop sweater collections from concept through production, creating technical sketches and specs, researching trends, collaborating with product, marketing, and production teams, mentoring junior designers, and ensuring garment quality and construction standards.

Execute day-to-day social media posting, influencer seeding, event logistics, and PR agency coordination to translate brand campaigns into consistent content and activations. Manage content calendars, community engagement, gifting/press logistics, on-site event execution, and cross-functional alignment with Creative and Ecommerce for DTC growth and earned media amplification.