Taboola

HQ
New York
Total Offices: 5
1,900 Total Employees
Year Founded: 2006

Taboola Compensation & Benefits

Updated on August 11, 2026

Frequently Asked Questions

Base Pay & Bonuses

Taboola works to keep compensation competitive through external market benchmarking, structured salary ranges, regular review cycles and performance-based rewards. Its approach combines base pay along with bonuses and equity for some employees, while others receive commission. This ensures employees can be rewarded for both individual contribution and the company’s broader success.

  • Market-based salary benchmarking: Taboola uses compensation data from providers such as Radford, Mercer and Payscale to compare roles by level, location and function. Base salaries are generally positioned at or above the relevant market median, helping the company account for differences across countries and talent markets rather than applying a single global pay model.
  • Structured review and pay decisions: Compensation is reviewed through formal cycles once or twice each year, supported by market analysis, employee performance and internal salary guidelines. Defined pay bands help managers make more consistent decisions while giving the company a framework for adjusting compensation as roles, responsibilities and market conditions change.
  • Bonuses tied to contribution and results: Bonus opportunities vary by role and level and may reflect individual performance, team outcomes and company results. This structure is designed to connect rewards to measurable impact while recognizing that different functions contribute to the business in different ways. Employees on external review sites describe Taboola’s pay as market-aligned and cite annual bonuses as a meaningful part of the overall package.
  • Equity extends long-term participation: Taboola grants equity to employees across levels at hire and may provide refresh grants over time. Awards can include stock options, restricted stock units and performance stock units, typically vesting over four years, giving employees an opportunity to share in long-term company value alongside cash compensation. One employee described the stock component as “fair and solid,” reinforcing its role within the broader rewards package.
  • Ongoing employee and market feedback: Taboola reviews external benchmarks, employee feedback and vendor performance to evaluate whether its rewards remain competitive and understandable. In 2025, 87% of employees reported satisfaction with benefits, while 70% said the company’s perks were better than those offered elsewhere in the industry, providing an additional signal about the perceived strength of total rewards.
  • External signals:
    • Competitive total compensation: Employees describe salaries as market-aligned and highlight yearly bonuses and stock as valued parts of the package. (Comparably)
    • Pay and benefits sentiment: Taboola holds a 3.9 out of 5 rating for compensation and benefits. (Glassdoor)
    • Fair rewards: External reviews frequently mention competitive pay, strong benefits and transparent managers as positive parts of the employee experience. (Glassdoor; Comparably)

Bottom line: Taboola supports competitive pay through market data, structured salary bands, regular reviews, performance-linked bonuses and broad equity participation, creating a total compensation model that rewards both current contribution and long-term impact.

Perks & Benefits

Taboola’s perks and benefits are designed to support employees’ health, families, financial wellbeing and day-to-day experience, while adapting offerings to local laws and employee needs. The package combines globally consistent priorities—such as parental support, flexibility and wellbeing—with country-specific healthcare, retirement, leave and workplace benefits.

  • Benefits tailored by location: Taboola structures benefits around regional markets rather than applying one identical package worldwide. Depending on location, employees may receive medical, dental and vision coverage, retirement or pension contributions, life and disability insurance, commuter support, meal allowances and locally competitive vacation and sick leave. Benefits are reviewed against market benchmarks and employee feedback to help keep programs relevant and competitive.
  • Family support through different life stages: Primary caregivers receive 26 weeks of paid leave following birth or adoption, with bonus or commission support and continued equity vesting. Employees can then return for two months at 80% of their regular hours while receiving full pay. Secondary-caregiver leave grows with tenure, and some regions provide additional dependent-care, fertility, adoption or family-health support. A customer success director said, “The parental leave policy at Taboola is unmatched by anywhere else I’ve heard of.”
  • Health and wellbeing resources: Offerings may include comprehensive health coverage, mental-health counseling, employee assistance programs, virtual medical support, fitness platforms and wellness activities. In the United States, SupportLinc provides employees and family members with confidential assistance and counseling sessions, while employees in other regions can access locally selected psychological, medical and fitness resources. Office-based wellbeing can also include gyms, meditation spaces, group exercise and wellness events.
  • Practical perks for everyday work: Taboola offices may provide catered meals or lunch credits, stocked kitchens, gym and sports activities, social events, game or music rooms and commuter or parking support. Hybrid work combines three office days with two remote days, helping employees benefit from in-person connection while retaining focused time at home. In 2025, 87% of surveyed employees reported satisfaction with their benefits, and 70% said Taboola’s perks compared favorably with those offered elsewhere in the industry.
  • External signals:
    • Benefits sentiment: Employees rate compensation and benefits 3.9 out of 5, with reviews frequently highlighting healthcare, leave, workplace meals and flexibility. (Glassdoor)
    • Competitive rewards: External reviewers describe Taboola’s benefits as strong and its compensation as aligned with the market. (Comparably)
    • Supportive employee experience: Reviews connect the company’s perks with a workplace that values work-life balance, caring managers and an enjoyable office environment. (Glassdoor; Comparably)

Bottom line: Taboola’s benefits combine health coverage, family leave, financial programs, flexibility and practical workplace perks, with regional tailoring intended to support employees wherever they work.

Equity and Stock

Yes, Taboola offers equity as part of its total compensation package, giving employees across levels an opportunity to participate in the company’s long-term value. Equity complements base salary and performance-based bonuses, making it a meaningful retention and ownership tool, although its ultimate financial value depends on grant size, vesting, company performance and market conditions.

  • Broad employee participation: Taboola provides equity awards to employees at hire across job levels rather than reserving ownership exclusively for senior executives. Eligible employees may also receive refresh grants over time, helping equity remain part of the compensation relationship as responsibilities and tenure grow. This broad-based approach reinforces the idea that employees can share in the value they help create.
  • Several forms of long-term incentives: Equity awards may include stock options, restricted stock units and performance stock units, depending on role, level and eligibility. Grants generally vest over four years, encouraging employees to build sustained careers while aligning a portion of compensation with Taboola’s longer-term performance. Performance-based awards can add another connection between company goals and employee rewards.
  • Benchmarked within total compensation: Taboola uses market data from providers such as Mercer to evaluate equity by role and level alongside salary and bonus opportunities. The company considers the expected future value of awards within its broader compensation framework and provides employees with access to the financial platform E*TRADE for grant administration. This structure is intended to make ownership a planned component of total rewards rather than an isolated perk.
  • Meaningful as long-term participation, not guaranteed income: Equity gives employees potential upside if Taboola performs well, but it is different from guaranteed cash compensation. Its realized value can change with the share price, vesting schedule, award type and applicable exercise or tax requirements. Employee feedback nevertheless indicates that stock is viewed as a solid part of the package, with one reviewer describing Taboola’s equity as “fair and solid.”
  • External signals:
    • Equity as a valued reward: Employees identify company stock, annual bonuses and market-aligned salaries as positive elements of total compensation. (Comparably)
    • Competitive package: External reviews describe Taboola’s compensation as fair and broadly aligned with market expectations. (Glassdoor; Comparably)
    • Compensation sentiment: Employees give compensation and benefits a 3.9 out of 5 rating, indicating generally positive views of the overall rewards package. (Glassdoor)

Bottom line: Taboola’s equity program can be a meaningful part of total compensation because it extends ownership across levels, supports long-term retention and gives employees potential participation in future company value. Its exact financial significance varies by individual grant and market performance, so it is best understood as a long-term complement to salary and bonuses rather than guaranteed earnings.

Base Pay & Bonuses
Perks & Benefits
Equity and Stock

In 2025, Taboola reported that 87% of employees said they were satisfied with their benefits; 70% of employees rated perks as better than industry average;

Leadership reinforces this by:

  • Benchmarking plans and perks annually against market data.
  • Reviewing employer contributions each year.
  • Soliciting employee feedback on perks and benefits.
  • Publishing a plain-English benefits guide & offering Q&A sessions during open enrollment.
  • Auditing vendors to ensure quality and accessibility. 

Additional signals include high benefits or perks-satisfaction scores in employee surveys, strong 401(k) participation rates, wellness program participation, Built In coverage highlighting benefits and perks, and positive Glassdoor reviews often referencing Taboola's benefits and perks.

 

Taboola Employee Perspectives

Our global Sales Club winners wrapped up a well-earned, unforgettable getaway in Mauritius, and the photos would have anyone beaming from ear to ear just scrolling through them. From five-star hospitality to catamaran days spent relaxing and connecting under the East African sun, Sales Club 2026 was nothing short of a dream.

But behind the energy and joyous smiles are months of focus, excellence, and breakthrough—specifically, tons of hard work spent helping our clients realize their own growth and potential. More than a trip, the Taboolars who spent three gorgeous days at the One&Only Le Saint Géran resort are sharing their reflections on what this recognition means to them and their Taboola experience:

What is the Taboola Sales Club?

Our annual sales club is our way of celebrating the people across Sales, Account Management, and SDRs who went above and beyond in the past year. The competition is fierce, and the final winners are revealed live on stage at our annual Sales Kickoff (SKO) events in Madrid, Bangkok, and Chicago.

Because a standard bonus can only say so much, Sales Club is built to reward that relentless, year-long drive with a truly unforgettable experience. By bringing top talent from different global offices to an exotic destination, it lets Taboolars completely disconnect, build strong global networks, collaborate, and form real friendships that outlast the trip itself. Publicly honoring our winners doesn’t just celebrate where they’ve been—it inspires the healthy competition and cross-functional teamwork that keeps our whole organization growing.

It’s also a huge reason why we are consistently named a Great Place to Work. As our winners share below, it’s not just about the trip, it’s about working somewhere that actually notices and values your effort.

Dafna Hazan, Advertising Sales Team Lead

“The most memorable part was having the chance to spend several days with people I normally only interact with through Slack or during busy work meetings. Sales Club brought together top performers from different teams, offices, and functions, and it was amazing to build real relationships outside of our day-to-day work. One of my favorite moments was sitting together at dinner and hearing everyone’s stories—how they got to Taboola, the challenges they overcame, and what drove them to achieve their results. It reminded me of the talent and passion across the company and made me feel even more connected to the people behind the success.

Last year, together with the CEE and IL Growth team, we delivered $6.5M in new business revenue against a $4M target, and while I’m incredibly proud of that result, what makes it meaningful is knowing how much effort went into getting there. There were plenty of challenges, long days, and moments where we had to push beyond expectations. Being recognized alongside so many talented colleagues was both rewarding and motivating. It reinforced that exceptional results don’t go unnoticed at Taboola, and it inspired me to keep raising the bar—for myself, for my team, and for what we can achieve together.”

Gili Malinovich, Sr. Programmatic Account Manager

“One of my favorite moments happened on the very last day of the trip. A group of us from different teams, countries, and backgrounds attempted a giant stand-up paddleboard session. It sounded like a great idea in theory, but in reality, it was chaos. Every time someone tried to stand up, half the group fell into the water. At one point, we attempted a human pyramid, which lasted about two seconds before everyone crashed. We were laughing so hard the entire time that it felt more like a comedy show than a team activity.

What made this experience meaningful was that feeling of being appreciated. One morning, I woke up early, stepped out onto the balcony, and watched the sunrise over the water. Everything was quiet except for the sound of the waves, and it was one of those moments where you stop and take it all in. It made me think about all the late nights, early mornings, weekend calls, and hard work that went into earning this experience. More than the trip itself, it reminded me how lucky I am to work at a place that genuinely recognizes and celebrates effort.”

Emily Xing, Sr. Advertising Sales Manager

“Even though we all came from different regions, meeting in person felt surprisingly natural and warm. One of the most memorable parts of the trip was how we naturally looked out for each other. Whether it was making sure no one was left behind during outings, waiting for teammates, or simply sharing good food and recommendations, those small moments really made me feel the strong connection within the team.

As someone in sales, this experience reinforced something very meaningful to me: hard work truly pays off. This reward represents more than just recognition. It’s encouragement, validation, and motivation, reminding me that the effort we put in every day is seen and appreciated, and it inspires me to keep pushing forward and striving for even greater results.”

Victor Walker, Advertising Account Manager, Growth

“Everyone knows I was captivated by Charlotte, the Grey Crowned Crane, a resident on the resort. It was a joy to find Charlotte roaming the premises each day. Our day at the RIVA was perfect for making connections and building friendships. Lunch, drinks, volleyball, and antics at the private pool!

I’m nothing short of grateful to be recognized for my own accomplishments, but I‘m even more appreciative of the opportunity to spend time with such a remarkable cast of professionals from around the globe.”

Ready to realize your potential?

Mauritius was an unforgettable experience, but the drive that got our team there doesn’t stop at the beach. It’s this shared passion, cross-continental collaboration, and relentless work ethic that drive Taboola’s success every single day. If you’re looking to join a global team that celebrates your wins and elevates your growth, check out our open roles and see where your hard work can take you.

Taboola Employee Reviews

It was a huge honor to win the sales award in 2025 and the sales club in 2026 not only because of the recognition of all the hard work, but also because of the level of (healthy) competition among the entire team! 

Yannis
Yannis, Senior Publisher Account Manager, Spain
Yannis, Senior Publisher Account Manager, Spain

Earlier this year, I was honoured to receive the Sales Club award, placing me in the top 5% of the global sales organisation. The reward was a luxurious experience in paradise, spent connecting with and learning from a talented group of global winners. 

It’s moments like these that reinforce why Taboola is consistently recognised as a "Best Place to Work" by Fortune and The Sunday Times. Taboola fosters a culture that genuinely invests in its people and celebrates excellence in the most unforgettable ways. Grateful for the memories, the new friendships and the drive to make 2026 even bigger! 

Daryia
Daryia, Sr. Publisher Sales Manager, London
Daryia, Sr. Publisher Sales Manager, London

What People Are Saying About Taboola

  • Parental & Family Support: Primary caregivers are offered up to 26 weeks of paid leave, with secondary‑caregiver leave scaling by tenure and a phased return‑to‑work option at full pay. Additional supports such as adoption assistance, childcare benefits, and mother’s rooms reinforce a family‑friendly package.
  • Healthcare Strength: Comprehensive medical, dental, and vision coverage is highlighted across regions, with mental‑health support and wellness programs included. U.S. materials point to strong core coverage, while carriers are specified by country (e.g., Cigna in the U.S., Vitality in the UK, AXA in France).
  • Leave & Time Off Breadth: U.S. offices feature an unlimited PTO policy alongside paid sick days and holidays, and other regions list substantial annual leave allowances. Built‑out time‑away programs are consistently called out, supporting work‑life balance.

Taboola's Benefits

Defined commission tiers and policy for applicable employees

Defined structured pay bands with transparent earning potential

Designated President's Club

Qualifying roles may be eligible to attend our annual sales club. For the past two years, winners have enjoyed celebrating their successes in Mauritius!

Offers company equity

Offers competitive compensation and rewards package

Offers employee stock purchase plan

Offers performance bonuses

Hosts company-sponsored family events

Offers childcare benefits

Offers generous parental leave

Primary caregivers are eligible for 26 calendar weeks of paid leave. Secondary caregivers are eligible for parental leave based on tenure in the company.

Provides a post-parental leave return-to-work program

Provides adoption assistance

Provides an onsite Mother's Room

Provides family medical leave

Provides fertility benefits

Offers dental insurance

Offers dependent care

Offers Flexible Spending Account (FSA)

Offers health insurance

UK: Vitality medical France: AXA medical Germany: Monthly medical contribution Spain: Cigna Italy & Israel: Private medical Brazil: Taboola covers 100% for employees/family US: Cigna

Offers Health Savings Account (HSA)

Offers mental health benefits

Offers pet insurance

Offers transgender health care benefits

Offers vision insurance

Offers 401(K)

Offers disability insurance

Offers life insurance

Provides 401(K) matching

Provides a pension

Provides hardship benefits