Taboola
What's the Company Culture Like at Taboola?
Frequently Asked Questions
Taboola’s culture is collaborative, inclusive and ownership-driven, with employees encouraged to contribute ideas, learn from setbacks and build relationships across teams and regions. The environment combines the energy of a global technology company with a people-first emphasis on belonging, recognition and shared responsibility for results.
- Low-ego collaboration: Taboola emphasizes teamwork across functions rather than individual ownership of outcomes. Sales, Account Management, Product, Engineering, Marketing and Technical teams regularly combine their expertise to solve client problems, launch products and improve internal processes. Employees describe colleagues as willing to share knowledge, develop alternatives when challenges arise and treat success as a collective achievement.
- Autonomy with accountability: Employees are trusted to take initiative, challenge existing approaches and contribute beyond their formal job descriptions. Taboola’s culture rewards people who identify opportunities and turn them into practical solutions, from employee-built AI applications to new client offerings and global creative projects. The founder and CEO said employees discuss “our values, our failures, and victories,” making it acceptable to learn from mistakes and continuously improve execution.
- Belonging through different perspectives: Inclusion is reinforced through employee-led groups, executive sponsorship and programming that connects colleagues across cultures and business areas. A senior graphic designer and creative production lead said, “Community and time together are important parts of Colombian culture. I do my best to apply that inclusivity to my creative projects by inviting people from across the organization to participate.” Employee survey results also show that 97% feel welcomed when joining and 94% report fair treatment regardless of race or gender.
- Community and celebration: Taboola invests in relationships through Sales Kickoff, local gatherings, volunteer events, wellness activities, ERGs and recognition rituals such as “Ring the Bell” and “Taboola Toast.” Employees are also celebrated through peer nominations, milestone spotlights, awards and Sales Club, reinforcing a culture where effort and impact are acknowledged publicly.
- External signals:
- Culture and values: Employees rate culture and values 4.3 out of 5 and diversity and inclusion 4.5 out of 5. (Glassdoor)
- Team environment: Reviewers describe colleagues as open, dependable, international, helpful and collaborative. (Comparably)
- Workplace atmosphere: External feedback characterizes the environment as ego-free, welcoming and balanced between professional focus and fun. (Comparably)
- Employer recognition: Taboola has received workplace recognition across multiple countries from Great Place to Work, Digiday, Fortune and Campaign.
Bottom line: Taboola’s culture is defined by shared ownership, inclusive teamwork, employee voice and a strong sense of global community, giving people room to contribute ambitious ideas while feeling supported and recognized.
Taboola teams collaborate through cross-functional ownership, open knowledge sharing and close coordination across regions, disciplines and time zones. Rather than treating projects as isolated handoffs, employees work together from problem definition through execution, combining customer insight, technical expertise and local-market knowledge to deliver stronger outcomes.
- Cross-functional work from idea to launch: Product, Engineering, Algorithms and Product Marketing collaborate throughout product development rather than working in separate stages. An algorithm engineer explained that Product shares what customers need while R&D clarifies what is technically possible, creating “an amazing experience working together” and helping both groups define products more effectively. That approach supported tools such as Predictive Audiences, the AI ad platform Realize and employee-built AI applications.
- Global coordination with local insight: Teams regularly work across countries and time zones using Slack, Jira, Google Chat and shared project structures. Cross-regional initiatives expose employees to different markets while allowing local teams to shape solutions around regional needs. In Italy, the Milan office combines global technology with local, data-driven consulting; in Southeast Asia, autonomous “Strike Teams” were created to address distinct regulatory, cultural and media-market challenges quickly.
- Shared responsibility for solving problems: Collaboration is reinforced by a culture in which employees are expected to contribute expertise beyond their immediate role. A solutions engineer said, “No problem or idea is too big; I often partner with brilliant peers to brainstorm, build, and release complex products and custom solutions.” Employees have also partnered across account management, product, technology, anti-fraud and growth marketing to create benchmarking tools, improve publisher quality and develop global messaging.
- Relationships that strengthen execution: Taboola invests in face-to-face connection through Sales Kickoff, regional meetings, all-hands gatherings and local office events. These forums bring Sales, Product and Marketing teams together to align on strategy, learn from one another and build relationships that continue after the event. During difficult moments, colleagues in other offices have also taken on additional work so affected teammates could prioritize their families and safety.
- External signals:
- Team trust: Reviewers describe teams as open, transparent, dependable, friendly and willing to help one another. (Comparably)
- Collaborative culture: Employees report a clear spirit of collaboration and innovation across leadership and teams. (Comparably)
- Open-team experience: Reviews describe Taboola as feeling like a large, open team where colleagues readily step in to support one another. (Glassdoor)
Bottom line: Teams at Taboola collaborate by combining cross-functional expertise, global reach and local understanding, with shared ownership helping employees move ideas from customer needs to practical solutions.
Taboola recognizes employee work through timely peer appreciation, performance-based rewards, companywide visibility and programs that celebrate sustained business impact. Recognition is designed to make strong contributions visible while connecting individual achievement to career growth, team success and the company’s broader goals.
- Everyday contributions are made visible: Employees can recognize colleagues through real-time communication channels, peer nominations and regional traditions such as Taboola Toast. These practices allow teams to highlight collaboration, problem-solving and behind-the-scenes support close to when the work happens, rather than limiting recognition to annual reviews. Managers can also use spot bonuses to reward exceptional effort or impact.
- Performance is celebrated through Sales Club: Taboola’s annual Sales Club recognizes leading employees across Sales, Account Management and Sales Development, with winners announced during global Sales Kickoff events and invited to a shared recognition experience. An advertising sales team lead who generated $6.5 million against a $4 million target said the honor showed that “exceptional results don’t go unnoticed” and that strong performance is recognized across the organization.
- Recognition reinforces professional growth: Employee impact is also acknowledged through performance conversations, expanded responsibilities, promotions and opportunities to lead high-profile projects. Taboola holds two formal career-feedback discussions each year, giving managers and employees structured opportunities to review accomplishments and identify next steps. Employees who demonstrate initiative have progressed from individual contributor positions into team leadership, taken ownership of product launches and contributed to projects beyond their core roles.
- Achievements are shared across the company: Taboola highlights employee accomplishments through all-hands meetings, internal communications, external employee profiles and award nominations. Global gatherings bring teams together to recognize business wins and the people behind them, while public spotlights show how employees contribute across technology, sales, client success and community initiatives. A senior publisher sales manager said the recognition reflects “a culture that invests in its people and celebrates excellence.”
- External signals:
- Effort is valued: Employees report that hard work is noticed and rewarded, with reviews highlighting supportive managers and appreciation for individual contributions. (Glassdoor)
- Fair and encouraging leadership: Reviewers describe managers as transparent, humble and willing to listen, helping employees feel trusted and respected for their work. (Comparably)
- Positive employee experience: External feedback frequently highlights Taboola’s welcoming environment, strong colleagues and opportunities to contribute ideas that influence the business. (Glassdoor; Comparably)
Bottom line: Taboola recognizes employee work by combining immediate appreciation with formal rewards, career opportunities and companywide celebration, helping employees see how their contributions matter to both their teams and the business.
Nearly 100% of employees say that when you join Taboola, you're made to feel welcome!
Taboola Employee Perspectives
People here are treated fairly regardless of their sexual orientation, age, race, & gender.” Building an inclusive culture of belonging is about making sure Taboola is a place where you don’t have to hide who you are to be successful. Here, you’re empowered to speak up, share your ideas, challenge the status quo, and bring your talents, hobbies, perspectives, and life experiences outside of work, with you each day. When more voices participate, better decisions happen—and when everyone feels they belong, we all win.
Collaboration at Taboola brings together Sales, Account Management and Technical teams to evaluate client ideas, solve implementation challenges and develop alternative solutions when needed. Employees describe client success as a shared responsibility, supported by cross-functional expertise and a collective focus on delivering strong outcomes.
“One of Taboola’s greatest strengths is that client success is truly a team effort rather than the responsibility of any one individual.”
Taboola Employee Reviews
What People Are Saying About Taboola
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Open Communication: Monthly global all-hands with anonymous Q&A, regular one-on-ones, and biannual performance discussions indicate open lines for questions and candid updates. Policies and strategy are described as evolving through recurring listening mechanisms and transparent forums.
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Collaborative & Supportive Culture: Teams are frequently characterized as collaborative, inclusive, and low‑ego, with colleagues eager to help and share knowledge across regions. The environment is often portrayed as welcoming and community‑oriented, with a personal rather than transactional tone.
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Recognition, Pride & Shared Success: Rituals like public shout‑outs, awards, “Ring the Bell” channels, and celebratory events make contributions visible. External workplace recognitions and multi‑country certifications reinforce a sense of pride and shared success.
Taboola's Benefits
Company or teams have recognition rituals for individual work
Employee feedback used to shape policies and strategy
Encourages autonomy and ownership from employees
Established employee awards to honor work and contributions
Managers give public shoutouts and celebrate employee milestones
Managers offer consistent feedback loops
Provides modern technology across teams
Provides resources to build team camaraderie
Quarterly engagement surveys to gauge employee satisfaction
Offers company-sponsored happy hours
Offers company-sponsored outings
Offers Employee Resource Groups
Provides opportunities to volunteer in the local community
Hosts in-person all-hands meetings
Leadership hosts quarterly virtual global all-hands meetings to share updates on financials, wins, products, and answers anonymous questions in real-time.
Hosts in-person revenue kickoff meetings
Implements team-based strategic planning
Mistakes are treated as learning opportunities
Open office floor plan to encourage communication and collaboration
Promotes a people-first, social culture
Promotes a strong in-person office culture
Uses an OKR operational model to clearly define goals and priorities
Utilizes an open door policy that encourages accessibility
In-office days / expectations are defined
Utilizes a flexible work schedule
Utilizes a hybrid work model
Globally, Taboola offers a hybrid work schedule with 3 days in office and 2 days to work remotely. Taboolars always have the option to work from the office more often if they'd like.
