Taboola
What's It Like to Work at Taboola?
Frequently Asked Questions
Taboola supports employee job satisfaction by combining meaningful, high-impact work with employee ownership, supportive teams, career development and flexibility designed around life outside work. Employees are given opportunities to influence products and business outcomes while receiving regular feedback, recognition and practical benefits that help them sustain their performance.
- Ownership and visible impact: Employees work on advertising and AI products that reach approximately 600 million daily active users and process large volumes of data and recommendations. Taboolars are encouraged to develop ideas, build customized solutions and solve problems beyond their formal job descriptions. A head of industry in advertising sales said, “If we have a problem and a solution doesn’t exist, we can help make it a reality,” while an algorithm engineer said, “Technology should ultimately serve people, and I’m proud to be in a job that allows me to get to do that.”
- Career growth supported by managers: Taboola holds two formal career-feedback discussions each year, supplemented by regular manager check-ins, mentorship and development planning. Employees describe progressing from individual contributor roles into team leadership, moving between departments and taking ownership of high-profile projects. One publisher sales team lead said manager and mentor support helped her earn three consecutive Sales Club honors and lead global collaboration projects, while another said an intentional plan with short-, mid- and long-term goals prepared her for leadership.
- Collaborative, supportive culture: Teams collaborate across Sales, Account Management, Product, Engineering and Technical functions, with knowledge sharing reinforced through all-hands meetings, ERGs and cross-regional projects. A senior enterprise sales manager said, “One of Taboola’s greatest strengths is that client success is truly a team effort rather than the responsibility of any one individual.” Employee surveys also found that 97% of Taboolars feel welcomed when joining and 93% believe colleagues care about one another.
- Flexibility, wellbeing and recognition: Taboola combines hybrid work, competitive location-specific time off, health and mental-health resources, meal support and family benefits. Ninety-four percent of employees said they can take time off when needed, while recognition includes real-time praise, spot bonuses, peer-nominated awards and Sales Club. One growth account management team lead said, “Taboola’s flexibility has meant I can give my best at work without missing out on everything else that matters to me.”
- External signals:
- Employee satisfaction: Taboola holds a 4.2 out of 5 rating, with 87% recommending the company and 91% approving of the CEO. (Glassdoor)
- Culture and teamwork: Employees rate the culture 4.6 out of 5 and describe colleagues as collaborative, inclusive, welcoming and low-ego. (Comparably)
- Workplace recognition: Taboola has received global workplace certifications and recognition from Digiday, Fortune, Duns 100, Campaign and U.S. News & World Report.
Bottom line: Taboola supports job satisfaction through consequential work, career ownership, collaborative teams, accessible leadership, meaningful recognition and flexibility that helps employees succeed professionally without losing sight of life outside work.
Yes, Taboola is a strong workplace for employees who value meaningful technology work, approachable leadership, global collaboration, career ownership and flexibility. Employee survey results, referral activity and external reviews indicate that many Taboolars would recommend the company because they feel welcomed, supported and able to influence its direction.
- Strong engagement and belonging: Taboola uses engagement surveys, leadership roundtables, open-door conversations and global all-hands meetings to keep employees informed and gather feedback. Ninety-seven percent of Taboolars said employees are made to feel welcome when they join, while 93% said people care about one another. Employees also made more than 6,000 referrals in 2025, signaling confidence in recommending the workplace to people in their networks.
- Supportive people and accessible leadership: Employees describe an inclusive, low-ego environment where colleagues help one another and managers listen. A senior account director for strategic partnerships said Taboola offers “very pleasant colleagues and plenty of avenues to make our voices heard,” adding that management is accessible and hard work is rewarded. Leadership reinforces that openness through anonymous questions at companywide meetings and transparent discussions of financial performance, progress and setbacks.
- Room to influence and grow: Taboola gives employees broad ownership, exposure to international teams and opportunities to contribute beyond their formal responsibilities. An advertising account manager described leading client presentations, creative workshops, office wellness activities and event concepts during her first year, saying Taboola empowered her to embrace a “Just Do It” mentality and discover what she was capable of. Career development is further supported through twice-yearly feedback discussions, mentorship, internal opportunities and formal manager training.
- Flexibility and support for real life: Taboola combines a three-day office, two-day remote model with competitive location-specific leave, health coverage, mental-health resources and family support. Primary caregivers receive 26 weeks of paid leave and may return at 80% hours with full pay for two months. A customer success director said management recognizes employees’ family and mental-health needs and sees them for the roles they hold outside work.
- External signals:
- Employee recommendation: Taboola holds a 4.2 out of 5 employer rating, with 87% recommending it and 91% approving of the CEO. (Glassdoor)
- Culture and collaboration: Employees give the culture a 4.6 out of 5 rating and describe the workplace as inclusive, welcoming, transparent and team-oriented. (Comparably)
- Workplace recognition: Taboola has earned workplace certifications across 10 countries and recognition from Digiday, Fortune, Campaign, Duns 100 and U.S. News & World Report.
Bottom line: Employees recommend Taboola for its welcoming culture, visible career opportunities, supportive colleagues, accessible leadership and flexibility that helps people contribute at a high level while maintaining a life outside work.
Taboola has a reputation as a welcoming, people-focused technology company where employees can influence meaningful work, collaborate globally and build careers alongside a rapidly evolving advertising platform. Its employer brand is reinforced by strong employee survey results, international workplace recognition and a culture that combines high expectations with flexibility, inclusion and visible appreciation.
- A welcoming global workplace: Taboola’s reputation is rooted in employees feeling accepted and connected from the beginning of their employment. Ninety-seven percent of Taboolars said new hires are made to feel welcome, 94% reported fair treatment regardless of race or gender, and 93% said colleagues care about one another. Employee-led groups such as SOMOS Taboola, which supports the Latinx/Hispanic employees at Taboola, Taboola Families, Taboola Pride and Taboola Noir further support mentoring, cultural connection and belonging across regions.
- A place where employees can influence outcomes: Employees describe a workplace where ideas carry weight regardless of company size or role. A marketing manager said the employee experience is defined by “flexibility, awesome people, and the opportunity to influence,” while a solutions engineer said Taboola’s collaborative problem-solving culture empowers employees to remain “at the forefront of evolving tech.” That reputation is supported by opportunities to build custom client solutions, contribute to AI tools and participate in cross-functional product development.
- Recognition for effort and achievement: Taboola is known for celebrating contributions through peer recognition, spot bonuses, team rituals, milestone celebrations and its global Sales Club. A senior advertising sales manager described the program as “encouragement, validation, and motivation,” because employees can see that sustained effort is noticed and appreciated. Recognition also extends to public employee stories, industry nominations and companywide celebrations at global Sales Kickoff events.
- A credible, established technology employer: Taboola combines a mature global business with continued investment in AI and performance advertising. The company reaches more than 600 million daily active users, reported $466.4 million in first-quarter 2026 revenue and raised its full-year outlook after exceeding guidance, reinforcing its reputation as a workplace connected to a scaled and growing technology platform.
- External signals:
- Strong overall reputation: Employees give Taboola a 4.2 out of 5 rating, with 87% willing to recommend the company and 91% approving of its CEO. (Glassdoor)
- Culture and inclusion: External reviewers rate its culture 4.6 out of 5 and describe the environment as welcoming, low-ego, collaborative and transparent. (Comparably)
- Employer recognition: Taboola has earned workplace certifications across 10 countries and honors from Digiday, Fortune, Campaign, Duns 100 and U.S. News & World Report.
Bottom line: Taboola is regarded as a globally connected, inclusive and innovative employer where employees can build relationships, influence outcomes and receive recognition for meaningful contributions.
Taboola is growing fast. As we move beyond native advertising, we’re delivering better results for advertisers through heavy investment in AI. This evolution marks a decisive shift away from legacy 'click-driven' native ads toward a high-intent, premium ecosystem. Our performance platform, Realize, is gaining momentum by using our unique data and wide reach across the web to stand out. These strengths position us to become the top performance advertising choice outside of Search and Social, ensuring long-term growth.
Taboola Employee Perspectives
Year after year, Taboola celebrates best workplace recognitions around the world, and this year, we have even more to celebrate. Taboola has been recognized as a certified Great Place to Work across Brazil, France, Germany, Hungary, India, Spain, Taiwan, Thailand, UK, and the US, and the best part? These awards are based entirely on the direct survey feedback and honest experiences of our people who contribute to our culture every day.
TL;DR: The Taboola culture at a glance
- 10 Countries certified as a “great place to work”: Brazil, France, Germany, Hungary, India, Spain, Taiwan, Thailand, UK, and the US.
- Belonging: 97% of Taboolars say they felt welcome from Day 1.
- Time-Off: Our competitive, location-specific time off policies are built on trust and employee autonomy.
- Inclusion in action: Fair treatment regardless of identity
- Fueling performance: Iconic global offices with catered meals, wellness zones, and collaborative ergonomic workspaces
A welcomed Taboolar from day 1
“When you join the company, you are made to feel welcome.” 97% of Taboolars confirmed this is their reality, and we’re more than proud of that. Whether you’re joining our R&D hub in Taipei or our sales team in London, our goal is for every new hire to feel like a member of the team before they even finish their first coffee.
New joiners often tell us that their first days, weeks, and interview experiences at Taboola are some of the kindest and warmest, with colleagues near and far making the ease of starting a new job comfortable, approachable, and encouraging.
Show up authentically
“People here are treated fairly regardless of their sexual orientation, age, race, & gender.” Building an inclusive culture of belonging is about making sure Taboola is a place where you don’t have to hide who you are to be successful. Here, you’re empowered to speak up, share your ideas, challenge the status quo, and bring your talents, hobbies, perspectives, and life experiences outside of work, with you each day. When more voices participate, better decisions happen—and when everyone feels they belong, we all win.
Workspaces built for well-being
“Our facilities contribute to a good working environment” and “This is a physically safe place to work.” Safety at Taboola means more than just a secure office; it’s the peace of mind that comes from working in an environment designed for well-being, comfort, and ease. Our offices are in some of the most iconic cities in the world, but we’ve intentionally designed them to support the “human” part of the workday:
- Collaborative hubs: From open, collaborative spaces designed for brainstorming and spontaneous connection to ergonomic setups, and quiet zones for deep, focused work.
- Fuel for the day: In our major hubs, Taboolars enjoy a daily breakfast spread, while all global offices offer daily lunch credits or catered meals, meaning one less thing to worry about during a busy week.
- Comfort and connection: Beyond desks and huddle rooms, many Taboola offices feature game rooms, wellness areas, gender-neutral restrooms with complimentary hygiene products, and stocked kitchens that serve as the “social heart” of our culture.
Recharging with competitive time off
Taboola’s localized time-off policies are built on a foundation of mutual trust. While specific guidelines are tailored to align with local regulations and country standards, the core philosophy remains the same: life happens. Whether you need a mental health day, have a planned vacation, or are balancing your role as a parent, Taboolars are given the autonomy to manage their schedules and the space they need to recharge. When you’re trusted to own your time, you’re naturally more invested in the work you do.
These awards are just a reflection of the environment our Taboolars create for each other every single day. We’re proud of our “Great Place to Work” badge, but we’re even prouder of the people who make Taboola a place where you can show up, be yourself, and do your best work.
Digiday Top Workplaces is an annual list recognizing the best companies to work for across media, marketing and technology. The companies recognized this year are setting the standard for what strong workplaces look like: those that lead with purpose, put their people first and shape the future of work in ways that strengthen the business.
Digiday Top Agencies:
Butler/Till
Butler/Till is an independent, women-owned and women-led, employee-owned marketing agency built on a culture of collaboration, accountability and purpose.
Lighthouse Creative
Lighthouse Creative is a creative agency focused on long-term relationships, steady growth and building a place where people want to work.
EvolveMKD
EvolveMKD is a female-owned PR and digital marketing agency founded in 2014 with a client-first approach.
Collective Measures
Collective Measures is an employee-owned media and analytics agency operating with focus and long-term purpose.
Horizon Media
Horizon Media has a people-first culture, grounded in independence, inclusion, integrity and innovation.
Digiday Top Publishers:
My Code
My Code is a media and marketing company dedicated to reaching the fastest-growing audience segments: multicultural and multigenerational consumers.
Macmillan Publishers
Macmillan Publishers is one of the five largest U.S. publishers and the only of the Big Five that remains a family-owned business.
Understood.org
Understood.org is a nonprofit dedicated to supporting the 70 million people in the U.S. with learning and thinking differences, like ADHD and dyslexia.
Digiday Top Tech Providers:
Hue
Hue is a shoppable UGC engine that uses AI-powered video technology to drive sales and customer discovery.
Rakuten Viber
Rakuten Viber is a global leader in secure communication, committed to building a world-class workplace that drives meaningful human connection.
Taboola
Taboola is empowering businesses to grow beyond search and social through its performance advertising platform.
Mobsta
Mobsta is the leading geo-behavioral intelligence media partner, helping brands find moments that matter to them and to their audiences across digital spaces worldwide.
Attain
Attain is North America’s most comprehensive and trusted source for live purchase data.
Glossy’s Top Workplaces:
e.l.f. Beauty
e.l.f. Beauty’s mission is to make the best of beauty accessible to every eye, lip and face.
Sephora
Sephora is the world’s leading global prestige beauty retail brand.
PATTERN Beauty
PATTERN Beauty is the leading brand created for curly, coily & tight-textured hair, redefining beauty standards with their award-winning products, tools & rituals.
Centric Brands
Centric Brands is a global lifestyle brand collective with expertise in design, sourcing, marketing and e-commerce.
Vytalogy Wellness
Vytalogy is a modern wellness company on a mission to fuel a life of Ultimate Wellness for all.
Modern Retail’s Top Workplaces:
Boll & Branch
Boll & Branch is a purpose-driven, high-growth home brand that’s redefining luxury through transparency and integrity.
Carvana
Carvana’s mission is to change how people buy and sell cars — driven by its passionate team.
Smalls
Smalls is a brand built for cats and the people who love them.
Room & Board
Room & Board is an employee-owned modern furniture retailer based in Minneapolis with more than 90% U.S.-made products.
Little Spoon
Little Spoon is America’s No. 1 DTC baby and kids’ food brand.
Taboola Employee Reviews
What People Are Saying About Taboola
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Team Support: Colleagues are often described as kind, low‑ego teammates who readily share knowledge and help across regions, with shout‑out rituals and peer‑nominated awards reinforcing the collaborative tone. Regular open forums and Q&A sessions help people feel heard.
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Work-Life Balance: Hybrid rhythms of three days in office and two remote, trust‑based time off in some locations, and generous parental leave are highlighted as enabling healthy balance. Offices also offer quiet zones and ergonomic setups to support focus when on‑site.
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Benefits & Perks: Comprehensive health coverage, wellness resources, and retirement programs pair with daily meal credits or catered breakfasts and lunches in major hubs. Social events and community programming are common, adding energy to in‑person days.
Taboola's Awards
Taboola's Benefits
Company or teams have recognition rituals for individual work
Employee feedback used to shape policies and strategy
Encourages autonomy and ownership from employees
Established employee awards to honor work and contributions
Managers give public shoutouts and celebrate employee milestones
Managers offer consistent feedback loops
Provides modern technology across teams
Provides resources to build team camaraderie
Quarterly engagement surveys to gauge employee satisfaction
Documented career progression frameworks
Encourages lateral mobility to expand skills and impact
Posts new positions internally and encourages employees to apply
We’re committed to offering Taboolars new and exciting career development opportunities! Taboolars have access to view internal positions and may apply if they meet certain eligibility requirements.
Prioritizes promotion advancement based on impact
Promote from within
Provides customized development tracks
Regularly scheduled promotion review cycles for employees
Defined policies promoting a professional, respectful workplace
Documented policies and procedures to protect employee privacy and data
Hosts in-person all-hands meetings
Leadership hosts quarterly virtual global all-hands meetings to share updates on financials, wins, products, and answers anonymous questions in real-time.
Hosts in-person revenue kickoff meetings
Implements team-based strategic planning
Leadership encourages open, transparent debate
Leadership is transparent and communicative
Mistakes are treated as learning opportunities
Open office floor plan to encourage communication and collaboration
Policies promote a low-ego, team-driven culture
Prioritizes mission-driven work in decision-making processes
Prioritizes real-world impact of work in decision-making processes
Promotes a people-first, social culture
Promotes a strong in-person office culture
Uses an OKR operational model to clearly define goals and priorities
Utilizes an open door policy that encourages accessibility
Established expectations for communication between time zones
In-office days / expectations are defined
Provides work from home flexibility
Utilizes a flexible work schedule
Utilizes a hybrid work model
Globally, Taboola offers a hybrid work schedule with 3 days in office and 2 days to work remotely. Taboolars always have the option to work from the office more often if they'd like.
