Marketing Operations Manager
Greater NYC Area
1 week ago
As Marketing Operations Manager, you will be responsible for optimizing the Marketing Team’s activities via automated flows, data analysis, systems, and processes.
Marketing Campaign Optimization: Leverage marketing automation best practices to automate email flows, create trigger based campaigns and full funnel nurture strategies.
Database Maintenance/Enrichment: On-going cleansing and enrichment of accounts, contacts and technographic data to ensure optimal segmentation and targeting.
Marketing Effectiveness: Increase marketing effectiveness through the implementation of lead scoring, lead routing and measurement of marketing campaigns.