“E-commerce brands are hyper-focused on retention, but they almost never have retention products that work harmoniously,” Seidl said. That’s where products like Yotpo Email — which helps brands generate revenue through email marketing and communicate with customers about their subscriptions and rewards — come in. Launching Yotpo Email was an all-hands-on-deck effort. Customer success, operations, marketing and partnerships came together to onboard new and existing customers. Collaboration doesn’t stop there: the go-to-market teams report back to product, which constantly builds new features.
Jackson Seidl
Key Accounts Manager
We learn what works and what features we need to build so we can continually improve the product and make it more attractive to all potential customers.
