Account-Based Marketing Manager

About 9fin

9fin is the AI platform powering global debt markets — the world’s largest asset class at over $145 trillion.

Debt markets are vast, global, and mission-critical, yet still run on fragmented data, PDFs, and manual workflows. 9fin replaces this broken infrastructure with a single platform that centralises proprietary credit data, deep analysis, and high-value workflows across global markets.

Today, 9fin powers teams at 300+ blue-chip institutions worldwide, including global banks, asset managers, private equity firms, law firms, and advisors. The business is scaling at exceptional speed, with rapid expansion in the US and best-in-class retention driven by deep workflow adoption.

We’re at a defining inflection point. With proven product-market fit and strong, global market pull, 9fin is accelerating toward becoming the category-defining platform for debt markets worldwide.

ABM strategy and account planning

• Develop and deliver 9fin’s ABM approach for Strategic and Tier 1 accounts.

• Partner with Sales to prioritise accounts and agree commercial objectives, relevant product opportunities and account-level plans.

• Research account priorities, workflows, existing relationships and buying groups to identify where marketing can make a difference.

• Adapt activity to account needs, from building awareness and generating conversations to supporting evaluations and progressing opportunities.

• Establish practical ABM processes, templates and playbooks, testing approaches and documenting what works so successful activity can be repeated across accounts.

Integrated campaign management

• Develop and launch coordinated, multichannel campaigns across relevant paid, email, content, webinars, events and Sales activity.

• Create campaign briefs covering account needs, objectives, audiences, messaging, offers, channels, budget and success measures.

• Work with channel owners to shape activation plans, coordinate delivery and optimize performance.

• Help Growth Marketing adapt relevant messaging, assets and offers for T2/T3 programmes.

Sales partnership

• Establish regular planning and feedback sessions with account teams and SDRs.

• Identify gaps in stakeholder engagement and develop activity to reach relevant decision-makers and influencers.

• Coordinate marketing engagement with Sales outreach, including clear follow-up and next steps.

• Equip Sales with relevant messaging, content and account-specific materials.

Messaging, content and experiences

• Work with Product Marketing to translate product propositions into account- and persona-relevant campaigns.

• Partner with Content and Design to adapt existing assets and develop tailored materials where justified.

• Work with Field Marketing and Events on briefings, roundtables, webinars and executive engagement.

Measurement and budget management

• Agree campaign targets and budgets with the marketing lead and Sales.

• Monitor account engagement, buying-group coverage, qualified opportunities, evaluations and pipeline progression.

• Work with Marketing Ops to maintain reliable tracking and reporting.

Essential

• 7+ years of relevant B2B marketing experience, or equivalent evidence of delivering comparable programmes.

• Direct experience owning and delivering ABM programmes, including personalised one-to-one or one-to-few activity.

• Experience working closely with enterprise Sales teams on account selection, account plans and coordinated campaigns.

• Experience delivering multichannel campaigns through cross-functional teams.

• Strong research and writing skills, with the ability to turn account insight into relevant messaging and activity.

• Strong project management skills and the ability to coordinate people you do not directly manage.

• Confidence using CRM and marketing performance data to assess results and improve activity.

• A hands-on approach, sound prioritisation and comfort building processes in an evolving team.

Nice to haves

• Experience in financial information, financial services, fintech or enterprise SaaS.

• Familiarity with Salesforce and Hubspot.

We’re a scaling start up and we enjoy sharing our success, when the company succeeds, we always reinvest that in our people. We also offer huge amounts of responsibility, an abundance of opportunity for growth and a platform to truly excel.

Financial & Insurance

• Competitive Salary: $105,000 - $145,000

• Equity options

• 401(k) (9fin pay 3%, employee contributions are uncapped)

• Private Health Insurance, with Dental and Vision

• Paid sick leave

• Disability Insurance (New York)

• Commuter Benefit

Time off

• 25 vacation days per year

• Local public holidays (with the ability to exchange them for alternative days)

• Work abroad for up to 3 months a year

• 1 month paid sabbatical after 5 years of service

• Enhanced parental leave & flexible working arrangements available

Training & Culture

• Professional learning and development budget

• AI experimentation budget of $1,000 per employee to trial AI tools

• Bi-annual team socials

• Summer and Winter company social events

Hybrid Policy

9fin is a hybrid company, and the office is a regular part of how we work. From January 2027, all employees will work from their designated 9fin office on Tuesdays and Wednesdays. Some teams may be asked to be in the office more often, where the nature of their work calls for it. For the rest of the week, you may work from wherever works best for you and your team. Your Talent Partner will share hybrid working details for this role.

9fin is an equal opportunities employer

At 9fin we are dedicated to building and promoting a fair and inclusive workplace where everyone can reach their full potential and truly belong. We recognize that building diverse teams enables a more creative and productive environment. If you’re excited about this role but your experience doesn’t perfectly align with the job description, we encourage you to apply anyway. You might just be who we’re looking for — either for this role, or perhaps another.