rag & bone
Associate Manager, Integrated Marketing, Womenswear & Childrenswear
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Support development and execution of global womenswear and childrenswear marketing campaigns and go-to-market plans. Manage seasonal calendars, coordinate cross-functional teams, support events, monitor market/consumer trends, run team meetings, and identify product storytelling opportunities to grow brand equity.
Job Summary:
rag & bone is seeking a dynamic Associate Manager, Integrated Marketing, Womenswear & Childrenswear to contribute to the full lifecycle of womenswear storytelling across categories, as well as build our childrenswear equity. This role supports the development of global product positioning, seasonal campaigns, go-to-market strategies, and briefing materials. Reporting to the Director, Integrated Marketing, this highly collaborative role partners with Creative, Merchandising, Design, Planning, Retail, Wholesale, eCommerce, and Communications to ensure every product and campaign launches with clarity, consistency, and cultural relevance.
Responsibilities:
- Support the development and execution of global brand campaigns, seasonal product hero and editorial campaigns, including briefs, marketing strategies, go-to-market plans, and creative toolkits
- Manage the seasonal go-to-market calendar and align Marketing, Creative, eCommerce, Retail, Wholesale, and Communications teams to support fully integrated launches
- Support global events and initiatives, including event planning, sample coordination, and vendor management
- Monitor the competitive landscape and share regular market, consumer, and competitor updates with the team
- Support weekly team meetings by setting agendas, capturing notes, and tracking next steps
- Identify whitespace, category opportunities, and product storytelling gaps based on consumer behavior and industry trends
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 4-6 years of experience in brand marketing, product marketing, or a related field
- Exceptional communication and cross-functional collaboration skills
- Highly detail-oriented, with the ability to manage multiple projects simultaneously
- Self-starter with a strong sense of initiative and a willingness to be hands-on
- Fluency in English; additional language skills are a plus
- Willingness to travel
- Ability to work from the NYC headquarters four days per week, with one remote day weekly
Rules we live by | Rules you live by
Be a Good Human | Be original, be authentic. Stand for diversity, equitability & inclusivity
Have No Fear | Innovate and solve problems
Own Every Decision | Work together and get results
Quality Matters | Not only with product, but we see it in our people
Make Shit Happen | Be disciplined, be competitive
Our in-office policy is in office, 4 days a week.
Benefits
- Paid Time Off
- Clothing Allowance
- Generous Employee Discount
- Paid Parental Leave
- Membership to Calm and access to other wellness benefits
- Medical, dental, vision and ancillary benefits
- 401k
rag & bone is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job..
rag & bone New York, New York, USA Office
425 W 13th St, New York, NY, United States, 10014
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