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Sinclair Broadcast Group

Client Marketing Manager

Posted 29 Days Ago
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In-Office
New York, NY, USA
67K-72K Annually
Mid level
In-Office
New York, NY, USA
67K-72K Annually
Mid level
Develops revenue-focused sales marketing initiatives for Tennis Channel, including sponsorship packages, branded integrations, RFP responses, client presentations, sold-element tracking, post-sale reporting, and event activations. Partners with Sales, creative, production, and external stakeholders to deliver client solutions and polished marketing materials. Supports hospitality execution, special projects, and B2B initiatives while maintaining brand consistency and guiding junior teammates.
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We are seeking a Client Marketing Manager who thrives in a fast-paced, collaborative environment and can drive strategy while managing revenue-focused marketing initiatives. This role will serve as a key liaison between Tennis Channel and the National Sales team, ensuring seamless communication and execution across sponsored content, branded integrations, and client deliverables. The ideal candidate brings experience supporting end-to-end sales marketing programs, developing compelling storytelling and brand solutions, and collaborating cross-functionally to deliver polished, high-value client experiences. This role is based in our New York, NY office with a hybrid work schedule.

Responsibilities

  • Partner with Sales leaders to develop strategic sales packages, custom sponsorship opportunities, RFP responses, and integrated marketing solutions that support revenue growth.
  • Serve as a liaison between Tennis Channel and the National Sales team to ensure alignment on sponsored content, integrations, and executional needs.
  • Manage sponsorship documentation and sold-elements trackers, ensuring accurate alignment of client commitments, deliverables, timelines, and executional details across teams.
  • Collaborate with Sales and internal teams to create compelling storylines and packages that showcase the value of programming.
  • Attend client meetings with Sales leaders to build strong client relationships and collaborate on partnership ideas, sponsorship opportunities, and future revenue-driving solutions.
  • Support the development of sold integrations, including writing scripts, editing copy, creating lower-third verbiage, and developing production-aligned deliverables.
  • Manage post-sale reporting, recap decks, and client-facing materials to ensure strong communication and visibility into campaign performance.
  • Assist with branded content shoots and post-sale activations in partnership with internal and external stakeholders.
  • Oversee premium inventory, design, delivery, and fulfillment for national sales initiatives.
  • Support hospitality execution for key tentpole events, including onsite client experience management during the US Open.
  • Support corporate special projects and B2B initiatives that advance brand positioning and revenue goals.
  • Partner with the creative team to develop polished sales materials and maintain strong brand consistency across deliverables.
  • Provide guidance, training, and support to junior teammates as needed.
     

Qualifications

  • 3–5 years of experience in digital media, sports marketing, or sales marketing.
  • Bachelor’s degree in Marketing, Communications, Sports Management, or a related field.
  • Interest in or working knowledge of professional Tennis.
  • Strong written and verbal communication skills, with the ability to craft persuasive sports narratives.
  • Experience creating sales materials, branded content, and client-facing presentations.
  • Proficiency in PowerPoint and related design tools; Excel proficiency required.
  • Strong understanding of the sports industry, sponsorship, or partnership development preferred.
  • Ability to manage multiple priorities, coordinate across teams, and support high-visibility events.
  • AI proficiency or foundational understanding preferred.

The base salary compensation range for this role is $66,500 to $71,750. In addition, this role may be eligible for a discretionary quarterly bonus, which would be awarded based on individual and company performance. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.

EEO AND INCLUSIVITY:

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Sinclair:

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

 About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk. 

Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, etc.

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