Wpromote Logo

Wpromote

Director, Brand & Growth

Posted 4 Hours Ago
Be an Early Applicant
Hybrid
New York, NY, USA
Senior level
Hybrid
New York, NY, USA
Senior level
Leads the agency’s creative and experiential new-business proposal process from inbound opportunity assessment through RFI, RFP, and final pitch submission. Oversees proposal narratives, editorial quality, timelines, cross-functional contributors, procurement communications, presentation logistics, and knowledge repositories. Maintains credentials, case studies, bios, and reusable content while improving workflows, templates, governance, and AI-enabled knowledge management. Coaches a direct report and trains team members on proposal processes and tools.
The summary above was generated by AI
The Role
 

The Director, Brand & Growth is the operational backbone of the Wpromote x Giant Spoon (WPxGS) Growth team, owning the Creative & Experiential new business process from inbound management through proposal development, RFIs, RFPs, and final pitches. The role ensures every pitch meets high standards for quality, consistency, and strategic storytelling, enabling Growth Leaders to focus on client strategy and relationships.

The Director also maintains the agency’s institutional knowledge—including proposal content, credentials, case studies, staffing information, AI knowledge repositories, and reusable assets—so every pursuit starts from a strong foundation. Combining account and project management, editorial excellence, content operations, and cross-functional leadership, this role improves proposal quality and team efficiency.

Most importantly, we are looking for someone who is ready to become a Spoon - to give a damn, try anything, and enjoy the people they are working with. This team is based in the New York office and works in a hybrid fashion with in-office work on Tuesdays, Wednesdays, and Thursdays.

You Will Own

  • Inbound, Proposal & RFP Leadership:
  • Vet inbound opportunities and brief leadership on fit, scope, and next steps
  • Own RFIs, RFPs, security questionnaires, procurement requests, and proposals from kickoff through submission
  • Manage client and procurement communications, workplans, timelines, trackers, and review schedules
  • Manage third-party consultant and procurement communications throughout the proposal process
  • Proposal Development & Content:
  • Partner with Growth Leads and Pitch Leadership to shape tailored, strategic proposal narratives
  • Oversee credentials, proposals, executive summaries, capability presentations, and supporting materials with the Growth Coordinator
  • Ensure all materials meet editorial standards and deliver a consistent, premium WPxGS brand experience
  • Cross-Functional Pitch Operations:
  • Coordinate contributors across Strategy, Media, Creative, Analytics, Technology, Finance, Legal, and Executive Leadership
  • Track progress, risks, dependencies, and milestones; drive accountability and timely leadership reviews
  • Coordinate presentation production, printed materials, leave-behinds, and meeting logistics as needed
  • Knowledge & Content Management:
  • Own the proposal library and keep agency materials current, accurate, and accessible
  • Maintain bios, leadership profiles, case studies, service descriptions, capabilities, certifications, awards, and partner and technology information
  • Steward proposal knowledge in AI systems and repositories; develop reusable content with subject matter experts
  • Team Leadership & Process Excellence:
  • Manage and develop a direct report through coaching, mentorship, regular feedback, and workload prioritization.
  • Improve proposal workflows, templates, and governance to increase efficiency and quality
  • Establish proposal management best practices and train team members on tools, processes, and standards
  • Help onboard and train new team members on proposal tools, processes, and standards

Requirements

  • 6+ years of experience in proposal management, new business, agency growth, marketing operations or related functions within an Integrated media or  creative advertising agency
  • 2+ years of experience 
  • Experience leading complex RFP/RFI responses within advertising, media, marketing, consulting, or technology organizations
  • Demonstrated success supporting competitive proposal processes and cross-functional pursuit teams
  • Outstanding written, editing, proofreading, and communication skills
  • Strong project management skills with the ability to manage multiple high-priority deadlines simultaneously
  • Exceptional organizational skills and attention to detail
  • Experience building and maintaining knowledge management systems or content libraries
  • Proficiency with Google Workspace, Salesforce, project management platforms, and collaborative work tools
  • The ability to thrive in fast-paced, deadline-driven environments

Nice To Have

  • Editorial or technical writing background
  • Experience supporting consultant-led procurement processes
  • Experience with proposal automation or knowledge management platforms
  • Familiarity with AI-powered content management and prompt libraries

What We Offer

    Salary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. For this role, we also offer programs such as medical/dental/vision insurance, 401(k) matching, paid time off, and various other benefits and perks.

 

Giant Spoon is an agency that strives to build an inclusive workplace dynamically rooted in our differences. What makes you, you, is your greatest asset here. No matter your race, ethnicity, religion, national origin, sex, sexual orientation, gender identity, age, protected veteran status, disabled status, genetic information, or other protected category—feel comfortable (and excited) to bring your full self and make smart, impactful work.

For applicants who are California residents, please see our Privacy Policy here which describes our privacy practices with respect to our collection of Personal Information as required under the California Consumer Privacy Act of 2018 (CCPA).


#LI-DNI

Wpromote New York, New York, USA Office

New York, United States

Similar Jobs

16 Minutes Ago
In-Office
New York, NY, USA
114K-120K Annually
Internship
114K-120K Annually
Internship
Information Technology • Software • Financial Services • Big Data Analytics
An 11-week Finance and Accounting internship offering placements in corporate accounting, fund and broker-dealer accounting, or financial reporting. Responsibilities include auditing expense reports, supporting cash receipts and journal entries, assisting with regulatory and financial reporting, monitoring compliance, overseeing accounting records and NAV calculations, supporting audits, and researching U.S. GAAP and IFRS questions. Interns also identify process improvements and collaborate with stakeholders.
Top Skills: ConcurIfrsExcelU.S. Gaap
16 Minutes Ago
In-Office or Remote
New York, NY, USA
300K-350K Annually
Entry level
300K-350K Annually
Entry level
Information Technology • Software • Financial Services • Big Data Analytics
Conduct quantitative research for investment strategies using advanced statistical and mathematical modeling, machine learning, data analysis, portfolio optimization, and algorithm development. Build predictive models and analyze price formation, risk, and financial market drivers. Collaborate with researchers, engineers, and traders to develop scalable systems and solve real-world investment problems.
Top Skills: C++Machine LearningPython
24 Minutes Ago
Hybrid
New York, NY, USA
180K-205K Annually
Senior level
180K-205K Annually
Senior level
Mobile • Real Estate • Software • Database • Analytics
Lead portfolio-level technical program execution across Product, Engineering, Design, QA, Data, and Go-To-Market teams. Build integrated delivery plans, manage cross-initiative dependencies, establish executive reporting, surface risks, translate strategy into executable plans, and improve organizational execution rigor. The role requires strong technical fluency, experience with complex SaaS initiatives, and the ability to coordinate high-impact programs with significant technical dependencies and executive visibility.
Top Skills: SaaS

What you need to know about the NYC Tech Scene

As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.

Key Facts About NYC Tech

  • Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
  • Key Industries: Artificial intelligence, Fintech
  • Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
  • Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
  • Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account