Lead Vevo's audience research practice: design and run quantitative and qualitative studies, manage vendors, synthesize 1st/3rd-party data into strategic insights, enable go-to-market messaging, and coach a research team while implementing AI-enabled workflows.
About Vevo:
Vevo is the world's leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.
Vevo has consistently evolved over the past decade to lead within today's ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With 22 billion views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.
Vevo is available on YouTube, Samsung, Samsung TV Plus, Roku, The Roku Channel, Pluto TV, Amazon Prime Video, VIZIO WatchFree+, Foxtel, Hulu + Live TV, Sling Freestream, and Rakuten TV.
About Role:
We are seeking a Director of Insights to drive our audience research and consumer insights practice. The ideal candidate for this role is a driven market research expert who can translate data into actionable insights with a proven track record of delivering significant business impact. This role will be responsible for owning research and insights practices that inform strategic and tactical business issues in support of Sales, Marketing, Communications, and Distribution at Vevo.
This is a full-time, hybrid position based in our New York City office.
As a member of our team, you will:
- Oversee the development of robust learning agendas, research strategies, and audience intelligence frameworks that inform Vevo’s strategic priorities
- Lead all aspects of quantitative and qualitative primary research projects, including: third party supplier management, study design and execution, data analysis and reporting, and socialization of insights across the broader company
- Become an expert on Vevo’s global audience and viewership trends, deriving holistic audience narratives and strategic opportunities by leveraging 1st and 3rd party data sources and platforms
- Develop bespoke research studies and data analyses to guide thought leadership that strengthens Vevo’s internal strategy and external market position
- Translate insights into go-to-market positioning, audience narratives, and category overviews, ensuring that data-driven recommendations inform all market-facing collateral
- Actively identify opportunities for AI-enabled research and workflows to reduce the cost and speed to insights while increasing access to data among our cross functional partners
- Coach and guide a high performing team of researchers responsible for managing and executing research studies and robust data analyses to support Vevo’s core business functions
This describes you:
- You have the ability to translate data analysis into actionable insights and strategies, effectively communicating them to both internal teams and external stakeholders
- You can synthesize data from multiple sources to identify patterns and implications for consumers and Vevo’s business
- You possess strong knowledge of the multi-platform media and content landscape, advanced quantitative/qualitative methodologies and data collections frameworks, and current trends and challenges shaping the media industry
- You have experience managing 3rd party research vendors through the full partnership lifecycle, from contract negotiation to project execution
- You have a broad understanding of AI tools and a proven ability to apply them responsibly across the research process
- You are naturally curious and possess a knack for uncovering valuable insights and turning them into compelling narratives that influence senior decision-making
Requirements:
- 8+ years of relevant consumer insights and/or market research experience, preferably at a media agency or digital publisher/brand
- Expert knowledge of various quantitative and qualitative research methodologies and the ability to translate research and insights into business solutions
- Deep familiarity and expertise with global syndicated research partners such as eMarketer, BrandWatch, GlobalWebIndex, MRI|Simmons, etc., along with a strong awareness of other global research and insights solutions in the marketplace Proficiency in data analysis and statistical techniques, with experience in data processing and visualization tools such as Looker and statistical software like SPSS or SAS
- Effective cross-functional leadership skills, with ability to influence and align other teams
Interested? Great! You might like to know:
- We're a fun, energetic, and tight-knit team
- We really enjoy music and technology
- We have competitive compensation and benefits packages
- We have premier access to music content and new releases of original media content
This is a full-time position based on-site/in our New York office. Vevo currently operates
in a hybrid work model and requires all employees, who have not been designated as
remote to be in the office/studio a minimum of 3 days a week.
Vevo considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, age, disability, genetic information, veteran status, or any other legally protected status under local, state, or federal law.
Vevo New York, New York, USA Office
4 Times Sq, New York, NY, United States, 10036
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