Manager, Social and Influencer

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Weber Shandwick is looking for a Manager to join our Healthcare team in New York. We are looking for a star candidate (4-5 years of experience) with an expertise specifically, in the healthcare marketing space.

Candidate must have a deep understanding of the influencer landscape, but also have unique experience developing and executing both earned-led brand and influencer-led campaigns. The following is a general outline of primary responsibilities.

The Essentials

• 4-5 years of related experience
• Thinking: Intellectual curiosity and creativity is a must.
• Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
• Communication: Speak, write and edit succinctly and compellingly.
• Management: Meet deadlines, put out fires and multi-task. Work fast, and work well.
• Interpersonal: Play nice, whether it’s in a team, with a team or independently.
• Technical: Know Word, PowerPoint, Excel and Outlook. Media databases and social tracking tools and knowledge of influencer management systems a plus.
• Detail-Oriented: Whether it’s a media list or a recap report, attention to detail and a commitment to delivering clear and precise work is essential.
• Spark: Understand what sets you apart.

Responsibilities

Brand Strategy & Execution

• Own responsibilities for executional leadership of multiple client programs, budgets, plans
• Demonstrate an expert-level understanding of the native features, unique audience behaviors, and evolving algorithms of major platforms (TikTok, Instagram, LinkedIn, X/Twitter, and Reddit) to maximize reach and engagement
• Proactively "platform-hack" emerging features (e.g., TikTok branded channels, LinkedIn "Influence" strategies, or Reddit AMAs) to pilot innovative, compliant content formats that break through traditional feed noise
• Facilitate cross-functional team integration (strategy, creative, integrated media specialists, influencer)
• Translate strategies into tactical plans; ensure team deliverables align with strategies
• Oversee the creation of media strategies that take an integrated approach to driving awareness with target audiences
• Proactively support and suggest improvements and new ideas to exceed client and team expectations by leveraging industry knowledge, experience and an always-on curiosity resulting in inspired research

Influencer Strategy & Execution

• Demonstrated passion for influencer marketing both personally and professionally; balanced interest in both healthcare and consumer brands
• Craft influencer strategies for yearlong plans and moment-driven launches
• Research, vet, contract and manage end-to-end talent relations, including complex contract negotiations, usage rights, and multi-channel deliverables.
• Architect comprehensive influencer briefing documents that translate dense compliance guardrails into actionable creative north stars.
• Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps
• Manage and build relationships with influencers and third-party agents
• Demonstrated expertise in social influencer tools and platforms, user behaviors and emerging trends
• Monitor platform-specific sentiment shifts in real-time, utilizing social listening tools to identify and mitigate reputational risks before they gain broader media traction.

Client & Team Engagement

• Communicate with clients on daily basis
• Provide basic client counsel
• Serve as a key participant in client meetings and presentations
• Proof and edit client related documents as needed
• Manage client and team resources and deliverables around major campaigns and product launches
• Mentor junior staff

Salary Range: $82,000 USD – $92,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH