Drive digital advertising revenue for GasBuddy across New York and Northeast markets by developing agency and national-brand relationships, prospecting and closing new business, expanding existing accounts, responding to RFPs, creating media proposals, and managing the full sales cycle. Maintain pipeline accuracy and revenue forecasts in Salesforce while partnering with campaign, advertising operations, and insights teams to support execution, reporting, renewals, and customer growth.
At PDI Technologies, we empower some of the world's leading convenience retail and petroleum brands with cutting-edge technology solutions that drive growth and operational efficiency. By “Connecting Convenience” across the globe, we empower businesses to increase productivity, make more informed decisions, and engage faster with customers through loyalty programs, shopper insights, and unmatched real-time market intelligence via mobile applications, such as GasBuddy. We’re a global team committed to excellence, collaboration, and driving real impact. Explore our opportunities and become part of a company that values diversity, integrity, and growth.
As a Sales Executive supporting GasBuddy, you will drive digital advertising revenue by building and expanding relationships with major media agencies and national brands across the New York and Northeast markets. You will be responsible for developing new business, growing existing accounts, and positioning GasBuddy's advertising solutions as a valuable part of customers' media strategies. This role requires strong agency relationships, a consultative sales approach, and a proven ability to develop opportunities, close business, and consistently deliver revenue results.
Responsibilities
- Develop and strengthen relationships with major advertising holding companies, media agencies, and decision-makers across the New York and Northeast markets.
- Position GasBuddy as a preferred advertising partner for national and regional media campaigns.
- Manage and grow relationships with national brands across industries including quick-service restaurants (QSR), consumer packaged goods (CPG), retail, and fuel.
- Identify opportunities to expand existing accounts, reengage former advertisers, and secure incremental advertising budgets.
- Prospect, pitch, and close new business opportunities by developing customized digital advertising solutions aligned with customer objectives.
- Translate GasBuddy's audience insights, advertising capabilities, and in-app media formats into compelling proposals that support brand awareness, store visits, promotions, and seasonal campaigns.
- Manage the full sales cycle, including prospecting, discovery, responding to requests for proposals (RFPs), media planning, presentations, negotiations, and closing.
- Develop and maintain a qualified sales pipeline, ensuring accurate opportunity tracking, campaign flight dates, and revenue forecasting within Salesforce.
- Partner with Campaign Management, Advertising Operations, and Insights teams to support campaign execution, performance reporting, and customer satisfaction.
- Leverage campaign results and performance insights to identify renewal opportunities, increase advertising spend, and strengthen long-term relationships.
- Monitor advertising industry trends, competitive offerings, and market developments to identify opportunities for revenue growth.
- Consistently achieve or exceed assigned revenue targets and sales performance objectives.
Qualifications
- Minimum of 5 years of experience in digital media or digital advertising sales.
- Established relationships with media agencies, advertising holding companies, and key decision-makers within the New York and Northeast markets.
- Demonstrated success generating advertising revenue through new business development, account growth, and renewals.
- Experience selling digital advertising solutions to national brands and agencies, preferably within QSR, CPG, retail, or related industries.
- Strong understanding of digital advertising, media planning, campaign performance, and advertiser objectives.
- Experience responding to RFPs, developing media proposals, and negotiating advertising agreements.
- Proven ability to manage complex sales cycles and consistently achieve or exceed revenue targets.
- Strong consultative selling, relationship management, presentation, and negotiation skills.
- Experience using Salesforce or a similar CRM platform for pipeline management and revenue forecasting.
- Ability to collaborate effectively with Campaign Management, Ad Ops, Insights, and other cross-functional teams.
- Strong organizational skills with the ability to manage multiple accounts, opportunities, and competing priorities.
PDI is committed to offering a well-rounded benefits program, designed to support and care for you, and your family throughout your life and career. This includes a competitive salary, market-competitive benefits, and a quarterly perks program. We encourage a good work-life balance with ample time off [time away] and, where appropriate, hybrid working arrangements. Employees have access to continuous learning, professional certifications, and leadership development opportunities. Our global culture fosters diversity, inclusion, and values authenticity, trust, curiosity, and diversity of thought, ensuring a supportive environment for all.
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