Senior Director, Marketing Analytics

WHO WE ARE

fresh is a global skincare brand within the LVMH Group, headquartered in New York City. We emphasize the look, feel, and scent in every product, transforming skincare into an elevated, sensual experience. Our collection of skincare, lip care, bodycare, and fragrances are available in 16 countries, across our fresh boutiques and digital channels, specialty and department stores, and more. 

We are an organization of curious creators who embrace innovation, optimism, and always keep our customers at the forefront. With a pioneering spirit, we are empowered to challenge the status quo and use our authentic voice to do the right thing for our people, our brand, and the environment.

Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.

MAIN JOB OBJECTIVE

The Sr. Director, Marketing Analytics will stand up a new function within Global Marketing connecting key business insights, consumer trends, financial insights, and KPIs to brand and market strategies. This role will provide valuable insight for and drive long term strategic planning by increasing visibility of sales trends through regular reporting, analyses, and market research to the marketing strategy, innovation, and marcom teams to drive annual strategy development. They oversee all data sources from internal collection and industry market research, including ensuring validity of data and understanding scope and completeness. They provide increased visibility of consumer purchase trends through designing and training accessible reporting and tools and execute other regular analysis for strategic business questions. They develop product ambitions to size up opportunities and align with greater financial business goals and oversee ad hoc additional market research activity.  Ultimately, ensuring all teams are driving to key metrics that will drive success and actions have measurable goals. This is a global department head and heavily cross functional role across all of marketing, finance, operations, and local markets.

JOB RESPONSIBILITIES

• Proactively lead the department as a representative of Global Marketing driving thought leadership of how data and analytics can support the business, key strategics, and SVP initiatives.
• Develop a reporting strategy for internal and external reports – including retail sales reporting, NPD / Beaute rankings, market share tracking, new launch performance, category mix of business, etc.
• Partner with Sr Director, Global Marketing Strategy to support all long-term planning strategies and process
• Partner with Marketing Strategy category leaders to support strategy development across products and promotions worldwide.
• Develop Global Marketing scorecard for marketing performance metrics across all markets and drive KPIs on performance marketing in alignment with Director of MarComs
• Support U.S. and China markets with market specific insights on both business, competitive, and performance marketing insights.
• Create data visualization and story telling to support marketing presentations to executive leadership and LVMH Leadership
• Provide a data driven point of view on ambitions for new products and promotions, overall categories, benefit territories and total business using insights from internal and external sources
• Monitor sell in and sell through trends to provide on-going input on SKU productivity and portfolio management, bringing together global and regional teams to align on assortment strategy.
• Proactively analyze the business in creative ways to provide business insights across categories, regions, retailers, and functions.
• Spearhead bi-annual competitive pricing analysis and develop process for new product pricing and price changes to meet Global Finance business model needs.
• Supervise market research efforts required to answer key business questions.
• Partner with key cross functional leaders and Executive Team to provide analytics support as needed
• Train global and regional teams on viewing and using new reporting and data visualization tool – Power BI.
• Translate marketing and business needs into data requirements for IT systems teams.
• Mentor and develop (2) direct reports to build functional, management and leadership skill sets

Physical Requirements:

• Must be able to remain in a stationary position on average of 7.5 hours/day.
• Light to moderate lifting may be required.
• While performing the duties of this job, the employee may be regularly required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard.

PROFILE

You have:

• 12-15 Years of Experience in analytics with multidimensional data sets, tools, interfaces and visualization and problem solving, performance marketing, ROI analysis and clear understanding of strategy building through data insights. Prior experience in management consulting or banking preferred.
• Expertise in technical analytics and data visualization (Excel, Power BI, Tableau, SQL)
• Proven experience translating retail sales trends into thoughtful insights.

You are:

• Consumer Centric: Build relationships with Consumers through heartfelt generosity
• Proactive: Can lead in methodology and anticipate needs, propose value add solutions
• Agile: Anticipate and champion change
• Collaborative: Communicate and dream with others
• Growth Minded: Seek opportunities that offer the chance to be a curious creator
• Accountable: Take ownership of actions and responsibilities
• A Strategic Thinker: Implement new ideas from data and insights to create the unexpected
• Driven for Results: A relentless pursuit to achieve business objectives, drive revenue and contribute to organizational success
• Optimistic: Maintain a “Sky’s the Limit” mindset

WHAT WE OFFER YOU

Training & Development and Culture

• Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development
• Opportunities for networking and building relationships with LVMH Community and Network
• Opportunities to join internal communities: DEIB Council, Sustainability Champions, LVMH Employee Resource Groups

Mental Health Support

• Free professional consultation, referrals and counseling through the Employee Assistance Program (EAP)
• Free 24/7 confidential mental health support

Paid Time Off and Flexibility

• Flexible paid time off policy inclusive of Summer Fridays

Fertility and Family Planning

• Fertility Services, Maternity and Newborn Support, Adoption and Surrogacy Assistance, including cryopreservation when part of fertility treatment
• Paid Parental Leave (Inclusive of Maternity, Paternity, Adoption, Surrogacy) at eligibility
• Travel & lodging for those who can’t access care
• Back-up dependent Care and Tutoring

Fresh and LVMH ‘Perks’ and Discounts

• Fresh In-Store Discounts and Gratis
• LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc.
• Pre-Tax Commuter Benefits through Wage Works
• Additional Health Club Discounts, Sporting/Entertainment Ticket Discounts, Insurance Discounts (Pet, renters, home)

Health Care

• Medical, dental and vision

Retirement and Additional Benefits

• 401k with Company Match + Additional Employer Contribution at eligibility

Fresh provides equal employment opportunities to all employees and applicants without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, sexual orientation, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state or local laws. We are committed to fostering a professional work environment free from discrimination and harassment, including discrimination and harassment based on all protected categories.

The salary range for this role is $195,000 - $245,000 USD.

This role is based in New York, NY. 

All your information will be kept confidential according to EEO guidelines.