Senior Manager - Institutional Marketing

When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies, as well as recognition as one of U.S. News & World Report’s Best Companies to Work For in 2024. Discover endless opportunities to grow and make your mark at Hines.

Hines is seeking an experienced and commercially minded Senior Manager, Investor Marketing to lead the firm's global institutional investor marketing strategy. Reporting to the Director of Investor Marketing – Institutional within the Global Marketing team, this individual will develop and execute integrated marketing programs that strengthen Hines' brand, deepen investor engagement, and support fundraising objectives across institutional investor audiences.

Working closely with Investment Management leadership, Capital Markets, Fund Teams, and global Marketing teams, this role will lead campaign strategy and execution across digital, events, and investor engagement channels while ensuring consistent messaging throughout the investor journey. The successful candidate will combine strategic thinking with exceptional execution, leveraging data-driven insights and close partnership with business stakeholders to develop marketing initiatives that build awareness, foster engagement, and reinforce Hines' leadership in institutional real estate investment. Responsibilities include, but are not limited to:

Investor Marketing Strategy & Campaigns

• Develop and execute an integrated global investor marketing strategy aligned with institutional fundraising priorities.

• Design and execute multi-channel marketing campaigns that engage institutional investors throughout the investor lifecycle.

• Partner with Capital Markets teams to identify opportunities that strengthen investor engagement, acquisition, and retention.

Campaign Execution & Investor Engagement

• Lead integrated marketing programs across email, digital channels, social media, webinars, industry events, Hines-hosted events, and other investor touchpoints.

• Develop campaign plans, messaging, and content calendars that support fundraising priorities and strategic business objectives.

• Support the planning and execution of Hines-hosted investor events, including Annual Investor Meetings, regional investor forums, and exclusive client engagement opportunities.

• Develop event marketing materials and presentations that create a consistent and compelling investor experience.

Marketing Content Development

• Develop compelling investor-facing marketing content, including performance marketing emails, website content, thought leadership, videos, webcasts, case studies, event presentations, and asset fact sheets.

• Partner with Investment Management leadership, Research, and Fund Teams to translate investment insights into engaging marketing content.

• Ensure consistency in messaging and branding across marketing channels while aligning with Product Marketing and Business Development materials.

• Maintain and evolve core investor marketing collateral to support ongoing investor engagement.

Cross-Functional Collaboration

• Collaborate with Digital Marketing, Events, Public Relations, Investor Relations, Sales Enablement, Due Diligence, and regional Marketing teams to deliver integrated marketing programs.

• Partner closely with Product Development to ensure seamless execution of product launches and commercialization initiatives.

• Manage multiple projects simultaneously while maintaining high-quality execution and meeting deadlines in a fast-paced global environment.

• Measure campaign effectiveness, analyze performance metrics, and recommend optimization strategies to improve marketing impact

Minimum Requirements Include:

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline from an accredited institution

• MBA preferred but not required

• Eight or more years’ experience in investor marketing, institutional marketing, asset management marketing or financial services marketing

• Experience within real estate, private markets, alternative investments or institutional asset management strongly preferred

• Strong understanding of institutional investor audiences, including pension funds, sovereign wealth funds, insurance companies, consultants and multi-managers across global markets, as well as institutional investment vehicles

• Demonstrated experience developing and executing marketing strategies that support fundraising and business development objectives

• Strong stakeholder engagement capabilities with experience engaging senior executives from fund teams and capital raising teams in a global matrixed organization

• International mindset with experience working across cultures and time zones

• Compensation: $140,000 - $170,000 + Bonus

At Hines, we strive for excellence as a leading global real estate investment manager, driven by our by our belief that real estate is fundamentally about people. Our diverse portfolio spans $93.2 billion¹ of assets across such property types as living, office, retail, mixed-use, logistics and life science projects – all designed to enhance value, connection and inspiration. Our strategic approach integrates local expertise with global knowledge, taking calculated risks aligned with our convictions to exceed expectations and tailor solutions to our clients' needs.

While our projects are renowned for enhancing cities and pioneering sustainable practices, we recognize that the true driving force behind Hines' success is our 5,000 dedicated employees in 30 countries who draw on our 65-year history to build the world forward. This is why we prioritize investing in our people, offering comprehensive training, competitive compensation, robust benefits and generous vacation packages. By centering our focus on the growth and wellbeing of our team, we cultivate an inclusive environment where everyone, including our clients, can thrive.

Hines is proud to be named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2024. ¹Includes both the global Hines organization and RIA AUM as of December 31, 2023.

We are an equal opportunity employer and support workforce diversity.

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