Manage Instagram content and community engagement for an immersive holiday experience. Responsibilities include planning posts and Stories, writing brand-aligned copy, monitoring comments and DMs, resharing user-generated content, creating interactive engagement mechanics, capturing and editing on-site video, supporting creator outreach, and identifying reactive content opportunities. On-site content capture during the live experience is required.
Social Media & Community Manager — Contract
Contract Term: September 8, 2026 – January 22, 2027
Time Commitment: Approximately 8 hours per week
Project Fee: $20,000 total
MATTE is looking for a Social Media & Community Manager to support an upcoming immersive holiday experience from launch through the end of its run.
This is a hands-on contract role for someone who knows how to build excitement around a live cultural experience through smart, engaging social content and active community management. You’ll own the day-to-day social presence across Instagram, helping drive awareness and engagement while capturing the energy of the experience in real time.
The ideal candidate is a strong writer, culturally plugged in, comfortable creating content on the fly, and understands how to translate an established brand voice into social.
What You’ll Do- Plan and publish approximately two Instagram feed posts per week, along with ongoing Stories
- Write captions and short-form social copy in an established brand voice
- Manage the community across comments and DMs, maintaining an active and responsive presence
- Monitor tags, mentions, and engagement and identify opportunities to reshare guest-generated content
- Develop and execute interactive engagement mechanics, including sign-ups, polls, quizzes, countdowns, and other social-first moments
- Capture short-form video content on-site at HERO once the experience opens, including in-platform editing and publishing
- Support influencer and creator outreach as needed
- Participate in on-camera content when appropriate and comfortable; on-camera appearances are not required
- Help identify timely, reactive content opportunities throughout the campaign and live experience
- Experience managing social media and online communities for brands, entertainment, hospitality, experiential, or culturally relevant projects
- Strong copywriting skills and the ability to quickly adapt to an established brand voice
- Fluency in Instagram, including Reels, Stories, community engagement, and native editing tools
- A strong understanding of social trends, platform behavior, and what drives audience participation
- Comfortable capturing and creating quality content in a fast-moving, live environment
- Highly organized, responsive, and able to independently manage a consistent publishing cadence
- Experience with influencer or creator outreach is a plus
- Contract begins: September 8, 2026
- On-site: September 14, 2026
- Experience opens: November 14, 2026
- Contract ends: January 22, 2027
Availability for on-site content capture during the live experience will be required.
MATTE Projects New York, New York, USA Office
174 Hudson Street, 5th Floor, NY, , New York, NY, United States, 10013
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