Manages U.S. digital marketing and fan acquisition across paid media, CRM, lifecycle campaigns, and digital products. Responsibilities include managing acquisition budgets and agencies, growing first-party data and registrations, executing email, push, and in-app campaigns, promoting Fantasy Premier League and other products, analyzing campaign performance, reporting KPIs, and collaborating with global, product, content, broadcast, club, and commercial teams. Occasional travel to London and other locations is required.
- Contract type: Permanent, Full-time
- Reports to: Head of Digital Partnerships & Distribution – London (dotted line to Head of U.S. Marketing & Fan Activation)
- Location: Premier League Offices, New York City, USA
Overview
The Premier League has established an in-market presence to accelerate fan and commercial growth across the U.S. With the U.S. being a key priority market for the Premier League, there is significant focus on driving acquisition and engagement of fans. To help with this growth, the league is seeking to recruit a Digital Marketing Manager to work across the Premier League’s digital marketing and fan development operations in the U.S.
This exciting new role will report into the Head of Digital Partnerships & Distribution, and collaborate with global digital, content, marketing, events and broadcast teams. This role will also work across the broader business to understand the Premier League’s opportunities to help drive U.S. progress.
This role will manage and support on opportunities to grow and broaden the Premier League’s U.S. audience across the League’s owned and operated ecosystem – resulting in stronger and deeper fan engagement not only for the Premier League, but also with our Clubs, broadcast and commercial partners.
The ideal candidate will have a mix of experiences in performance marketing, CRM growth, digital product marketing and paid media. The ideal candidate should have an affinity for sports, be well-versed in digital marketing and consider themselves a self-starter.
Who we are
The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in over 1.2 billion homes in 189 countries.
Who we are
The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in over 1.2 billion homes in 189 countries.
We have a wide variety of responsibilities. These include organizing the competition and its Handbook as well as managing the centralized broadcast and commercial rights. The work we do in conjunction with the Clubs also goes far beyond the 90 minutes. We support and provide a framework for youth development, we protect the organisation’s intellectual property, support the wider game and community programmes, undertake international development work and liaise with governing bodies and other leagues.
Our hybrid-working model also allows you some variety on your place of work, offering you the chance to work from home on some days each week. Where possible, you will attend the office or site visits in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.
The role
The U.S. Digital Marketing Manager will act as the day-to-day point of contact with the global Digital Partnerships and Distribution team. The role will be responsible for the following in collaboration with the U.S. team, and global digital, and audience development teams:
Performance Marketing & Fan Acquisition
- Collaborate with global Digital team to plan, execute, and optimize local paid marketing campaigns across digital channels.
- Manage acquisition budgets and media agencies to deliver growth against defined KPIs.
- Continuously test creative, audience segments, messaging, and landing pages to improve performance.
- Develop audience acquisition strategies focused on attracting new Premier League fans across the U.S.
First-Party Data & CRM Growth
- Coordinate execution of initiatives designed to increase fan registrations, first party data capture, and CRM database growth.
- Manage campaigns and journeys supporting fan identification and record acquisition.
- Partner with product, analytics, and CRM teams to improve conversion funnels and registration experiences.
- Ensure data collection programs comply with applicable privacy regulations and Premier League standards.
Lifecycle Marketing
- Support and execute end-to-end fan lifecycle programs across email, push notifications, in-app messaging, and other owned channels.
- Build audience segmentation strategies to increase engagement, retention, and reactivation.
- Deliver automated campaigns to drive repeat engagement with Premier League digital products and content.
Fantasy Premier League & Digital Product Marketing
- Develop and execute season-long marketing campaigns supporting Fantasy Premier League and App growth in the U.S.
- Drive awareness, acquisition, retention, and engagement for Fantasy Premier League and other digital fan products.
- Collaborate with product, content, creative, and social teams to deliver integrated campaigns.
- Identify opportunities to increase participation and engagement throughout the football season.
- Collaborate with product team to identify product enhancement opportunities.
- Day to day management of U.S. digital hub. Collaborate with Content and Marketing teams to develop season-long content and promotional plan.
Analytics & Insights
- Monitor campaign performance and provide actionable recommendations.
- Track and report on key metrics, including:
o Customer acquisition cost (CAC).
o Cost per registration (CPR).
o Conversion rates.
o Engagement and retention metrics.
o Lifetime value indicators.
- Create regular performance reports and executive summaries for stakeholders.
- Leverage data and market insights to inform optimization strategies.
- Manage delivery of regular data and insights reporting to track KPI performance in collaboration with global digital & agencies.
Cross-Functional Collaboration - Work closely with U.S. marketing, digital, audience development, product, analytics, broadcast and commercial teams. Coordinate with external agencies and platform partners.
- Support integrated campaigns tied to key tentpole moments, including season launch, festive fixtures, run in, etc.
- In collaboration with key global stakeholders, manage digital marketing initiatives for all local Premier League events (Mornings Live, Summer Series etc.), including development of digital market assets, promotion of digital products, etc.
- Collaborate with broadcast partners and clubs on shared initiatives to drive referrals.
- Be a resource for in-market club and commercial partner digital activity.
Requirements of the role
- Demonstrable experience across performance marketing, CRM growth, digital marketing and paid media.
- Proven experience managing multi-channel paid media campaigns and budgets.
- Significant experience in lifecycle marketing – driving engagement and acquisition across full audience funnel.
- Demonstrated ability to analyze data and turn insights into action.
- Strong technical skills (specifically experience with Adobe Journey Optimizer).
- Understanding and experience with social media platforms and content.
- Knowledge of the U.S. sports landscape – digital, content, fan acquisition.
- Basic understanding of the Premier League and it’s place within global sport.
- Organized and self-motivated; ability and experience with multi-tasking.
- Ability to communicate, collaborate, influence, and persuade across all levels.
- Excellent project management, interpersonal skills and outstanding team player.
- Occasional travel will be necessary, including to the Premier League’s London office.
Our commitment to safeguarding includes implementing robust safer recruitment procedures to assess the suitability of individuals applying for roles that involve work with children and adults who are or may be at risk of harm. For further information, please see our Safeguarding Policy and Safer Recruitment Guidance.
To apply please visit our careers page and apply with your CV and a cover letter. The closing date for applications is Friday 20 November 2026.
We will remove barriers that prospective candidates might face at any stage of our recruitment process. If you have a disability and would like the advert in an alternative format, or would like to talk about how we can adjust the interview process to best support you, please contact [email protected]
Salary: $100,000 - $120,000
To apply please visit our careers page and apply with your CV and a cover letter. The closing date for applications is Friday 20 November 2026.
We will remove barriers that prospective candidates might face at any stage of our recruitment process. If you have a disability and would like the advert in an alternative format, or would like to talk about how we can adjust the interview process to best support you, please contact [email protected]
Salary: $100,000 - $120,000
About
The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in over 1.2 billion homes in 189 countries.We have a wide variety of responsibilities. These include organising the competition and its Handbook as well as managing the centralised broadcast and commercial rights. The work we do in conjunction with the Clubs also goes far beyond the 90 minutes. We support and provide a framework for youth development, we protect the organisation’s intellectual property, support the wider game and community programmes, undertake international development work and liaise with governing bodies and other leagues.
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