With the solidification of social networking platforms like Facebook, YouTube, Twitter and Instagram as a part of our daily conscious, plus emerging platforms like TikTok rocketing in popularity, social media has grown from humble, early-internet roots into a multi-billion dollar industry. In the US alone, 73% of all adults use YouTube, including 94% of all 18-24 year olds —that's just one platform in the US alone.
Social media's global reach is unique in the marketplace and an increasing number of brands and businesses are taking strides to harness the power of these platforms and in particular, the users who have acquired their own loyal following. These "influencers" take advantage of their popularity with target audiences to make a living, promoting products and services to their followers.
For brands looking to harness the marketing potential that influencers possess, these 19 influencer marketing agencies in NYC provide perfectly-planned, ROI-driven strategies and a network of powerful users ready to spread the word.
What they do: 6Degrees differentiates itself from other agencies by being human-driven and neutral — meaning it does not have a large network of influencers for you to choose from. The agency believes its clients should be able to choose the influencers who match their brand’s needs without being shackled by a list, providing limitless options and data-backed solutions to modern brands entering the influencing space.
What they do: AMP3 has operated in social influencing long before “influencer” was even a term. The full-service, boutique PR agency offers a slew of services in the influencer and social media space, including pitch development, influencer outreach, celebrity outreach, ambassador campaigns, gifting, analytics and more.
Clients include: Fossil Group, Wrangler, Disney Princess, Warner Bros, Occasion Brands, CR7 and Ellen Tracy.
What they do: Central Entertainment Group thrives in the intersection between talent representation and creative brand strategy. The agency is home to a diverse portfolio of celebrity influencers ready to connect with brands and add emphasis to digital marketing campaigns, live activations, events, tours and more.
Influencers include: Ginger Parrish, Jojo Fletcher, Brittany Aldean and Peyton Ganus.
What they do: HelloSociety is a pioneering force in influencer marketing, creating best-in-class content alongside leading influential voices. The full-service storytelling agency was acquired by The New York Times in 2016 and scouts voices with a knack for communicating brand stories while utilizing rich data insights to tailor social content solutions around its clients' uniquenesses.
Clients include: Western Digital, CVS, Cocoran and U.S. Bank.
What they do: Intent-driven campaigns sit at the front of HireInfluence’s expertise, offering flexible and customizable influencer solutions to a variety of clients. Services include creative influencer experiences, sponsored product placement, event engagement support, recurring UGC programs and all-inclusive content strategies, bringing a more experiential feel to branded content.
Clients include: Southwest, Warner Bros, McDonalds, Adidas, Microsoft, Burger King, Popeyes and Zumba.
What they do: IMA creates influencer marketing strategies for brands looking to pair with its network of top influencers, bloggers and vloggers. The agency features an in-house team of specialists in strategy, production, design, development, marketing analysis and social media expertise, leading to tailored solutions and a positive ROI for clients.
Clients include: Nivea Men, Tommy Hilfiger, Samsung, Malibu, UNICEF, TomTom, Timex and Under Armour.
What they do: Influence Nation features a network of over 3,000 influencers across all consumer verticals and social channels, each creating high-quality content for a variety of brands. The agency focuses on growing meaningful connections between brand and target audience, increasing reach to more customers globally.
Clients include: Movado, ModCloth, Walgreens, P&G Beauty, Eileen Fisher, History Channel, Svedka and HSN.
What they do: Giving brands the opportunity to search a variety of influencer profiles across channels, Julius wants clients to find the influencers that best match their identity. The agency works directly with clients and large-scale agencies. Julius’s team of analysts combine data science with a human-centered approach when building out influencer profiles — providing a nuanced approach to making connections.
Clients include: Bleacher Report, Edelman, Abercrombie & Fitch, Digitas, GoDaddy and David & Goliath.
What they do: Leaders helps brands reach and exceed their goals, taking clients all the way from influencer selection through campaign execution. The agency takes a holistic approach to ensure clients remain engaged at every step in the process, and its proprietary Naomi+ platform delivers clients real-time analytics and measurements on campaign effectiveness.
Clients include: Moschino, Roberto Cavalli, Jean-Paul Gaultier, American Eagle, Yvs Saint Laurent and Fiat.
What they do: With offices in New York and Los Angeles, Obviously brings influencer strategies to the world’s most iconic brands. Innovative marketing solutions and unique campaign development sits at the center of Obviously’s approach, offering clients social strategies, network management, live event production and more customizable solutions.
Clients include: Lincoln, Warner Bros, Coca-Cola, Lyft, Google, Sephora, Heineken, Uniqlo and Saks Fifth Avenue.
What they do: Open Influence takes the influencer marketing approach and makes it scalable, providing clients with a number of solutions to address what's necessary for a brand to grow. With expertise across creative, strategy, data, technology, management and optimization, Open Influence’s process is designed to create and deliver quality content that can grow gracefully alongside a brand.
Clients include: Vitamin Water, Etsy, Pixar, UFC, Star Wars, Aldo, Puma, Fossil, Toyota and American Airlines.
What they do: Creating bespoke influencer marketing campaigns on Instagram, YouTube, TikTok, Facebook and more, Pulse Advertising uses social strategy, creative campaign design, influencer sourcing and analytics reporting to provide immersive solutions to growing brands. Pulse has brought definable growth to clients with brand awareness, repositioning, product launching, market entry and social activation strategies.
Influencers include: Taimal Falasi, Caroline Receveur, Veronica Ferraro, Levi Stocke and Kosta Williams.
What they do: ROI Influencer has created a real-time analytics platform that helps brands and influencers measure the reach of the content they create. In addition to measurement, ROI Influencer creates highly customized and targeted media plans as well as social media amplification strategies for brands and influencers of all sizes.
Clients include: NFL, American Express, Disney, Walmart, Sam’s Club, Lowe’s and Dr. Pepper Snapple.
What they do: Pairing creative, social-first content with an analytic approach is Socialfly’s method to delivering clients a positive ROI. The agency is comprised of a team of strategists, photographers, writers, graphic designers and social media connoisseurs skilled in a full-suite of social media and influencer marketing services.
Clients include: Maxim, 20th Century Fox, Modell’s Sporting Goods, Vera Bradley, Univision and Girl Scouts.
What they do: Both a creative agency and a content production studio, Socialyte combines brand goals with its network of social influencers to create messaging that reaches today’s consumers and drives intent-to-purchase. Socialyte specializes in creative content direction, contracting and negotiating, strategy, execution, casting and reporting services with leading luxury brands.
Clients include: Marc Fisher, H&M, Hanes, Hugo Boss, Timex, Dior, Coach, Chanel, Sephora and Georgio Armani.
What they do: Social Studies is amongst the fastest growing influencer marketing agencies in the US, featuring a variety of social media and brand strategies to deliver big impact and an even bigger ROI. The agency starts by matching innovative brands with the ideal talent, then laying out a strategy and creating content that generates excitement across mediums and can be analyzed and scaled for years to come.
Clients include: Uber, Harry’s, Hims, Hilton, Panera Bread, Samuel Adams, Bloomingdales, Soulcycle
What they do: Sundae Collective is a branch of advertising agency 72andSunny, formed as an attempt to take the cultural relevance of influencer marketing and make it deliver the results of performance media. Mixing a blend of brand stewardship, creativity and performance, Sundae Collective offers social media strategy, influencer identification, influencer engagement, creative coaching, paid media and social media analytics services.
Clients include: General Mills, LG, Birchbox and Circle K.
What they do: Featuring a mix of social media consulting, social media management, content creation and influencer marketing strategies, Supremacy Marketing knows what it takes to keep up with the ever-changing digital marketing world. The agency creates campaigns to help brands “dominate the digital universe” and brings influencers into the mix to boost its content's reach.
Clients include: Oxbow Tavern, Pound For Pound CBD, The Nugget Spot, Yuzu Kitchen and The Remy Team.
What they do: Led by women and comprised of a team of highly recognized influencers and content creators, Village Marketing creates campaigns masterminded for social media. The agency’s team has mastered methods of incorporating brand recommendations with community conversations, leading to campaigns, productions and activations that are curated and conceptualized with the brand in mind.
Clients include: Minibar, care/of, M. Gemi, McDonalds, Rhone, Equinox, Simple Contacts and &pizza.
What they do: Viral Nation has developed effective social media campaigns that have touched every corner of the world. The agency’s experts lay out specific goals when planning a campaign, and Viral Nation represents its influencers directly in order to have the most surefire approach to matching talent.
Clients include: Apple, Bud Light, Crayola, Match, Scotiabank, Tencent Games, Angry Birds and Baidu.