Hazel

Hazel is a luxe, innovative femme care brand for the ever-evolving woman. We’re empowering her with elevated, ground-breaking products – starting with a disposable brief for incontinence. Legacy players control the market, so they have no incentive to innovate. They are still offering her a bulky, diaper-like solution. We’re making her feel seen and understood with a disposable brief that's super-thin, powerfully absorbent, and looks and feels like a chic pair of underwear. We embrace everything that comes with being a woman – even leaks. We believe in talking about taboos and subverting stereotypes. We’re here to make women feel less ashamed and alienated, and more like their empowered marvelous selves as they age.