Product Marketing Manager
Greater NYC Area
1 month ago
• Own the product marketing roadmap, ensuring ongoing and timely product campaigns to attract new customers to Hive and retain existing customers.
• Create and execute use-case driven marketing plans to showcase how Hive fits the specific needs of our customers.
• Plan and execute all product launches to raise product awareness across email, content creation, PR, and more.
• Create compelling written and visual product content including product templates, guides, webinars, help articles, and more.
• Manage all in-app product messaging, working closing with the Product and Customer Success teams to educate new customers on product updates and new features.
• Communicate the value of new products to the sales team and develop sales tools (e.g., webpages, slide decks, one-pagers, etc.) that facilitate sales efforts.