Leads an analytics engineering team responsible for scalable, governed data models, semantic layers, BI frameworks, and self-service analytics. Owns the dbt, Snowflake, and Looker ecosystem; establishes standards for data modeling, testing, documentation, metrics, and governance. Partners with technical and business stakeholders to translate requirements into data products, present insights to executives, and deliver reliable analytics assets. Manages resources, mentors team members, drives project delivery, and ensures data quality, compliance, and consistency across reporting tools.

Leads commercial analytics strategy and client storytelling for pharma and agency partners. Translates campaign measurement, media mix, healthcare datasets, and cross-brand trends into actionable recommendations that support sales, renewals, product positioning, and client outcomes. Serves as a senior thought partner and public-facing industry voice, presenting data-driven insights to executive stakeholders and conferences while collaborating with Sales, Marketing, Product, and Campaign Measurement teams.

The Director of Yield Management owns portfolio-level monetization strategy across direct and programmatic channels for DOOH and mobile products. Responsibilities include setting floors, rate cards, packaging, deal structures, auction rules, and forecasting models; running pricing experiments; building dashboards; managing SSP partnerships; coordinating ad server and OMS configurations; and partnering with Ad Operations, Sales, Data, Engineering, Product, and executives. The role also manages and develops one direct report.