B2B Marketing Manager
Greater NYC Area
3 weeks ago
Manage account-based marketing activities, in partnership with sales, including: identifying target accounts, developing strategy, executing campaigns with the support of cross-functional teams.
Manage all aspects of event coordination including: strategy, objectives, materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, & logistics.
Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams.
Work collaboratively with enterprise sales team on RFP creation to excite and delight customers.
Partner closely with our BDR and sales teams to ensure strong marketing and sales alignment for all our programs from the get-go.
Develop creative direct mail campaigns from idea to execution and tracking, to create a highly effective and personalized approach for strategic accounts.