Digital Marketing Manager
Greater NYC Area
1 week ago
Plan and execute digital marketing strategies for SEM, paid social, and display advertising campaigns.
Identify the keyword, and keyword phrases, to be targeted with the goal of page one rankings (web and mobile).
Use detailed analytics to understand customer segments and performance in order to best expand and optimize campaigns.
Perform day-to-day campaign optimization and management.
Keyword research, analysis, bid management, budget allocation.
Optimize copy and landing pages for paid search, paid social, engine marketing and display advertising campaigns.
Creative, keyword, ad group, and landing page development.
Competitive analysis and market research.
Manage campaign budgets and allocate effectively within platforms, campaigns, and creative.
Monitor and analyze competitor activity and marketplace trends and adjust plans accordingly.
Use best practices and test-and-learn initiatives to optimize campaign performance.
Drive profitability via growth, optimization, creative testing and landing page testing.
Responsible for writing copy for all text-based search ads and landing pages.