VuePlanner

VuePlanner is Giant Media’s proprietary technology that powers contextual, data-driven YouTube campaign performance through relevant content identification and quality scoring, pre-bid transparency, and ongoing placement monitoring. Using a combination of machine learning and human curation, VuePlanner produces custom video-level placement lists that integrate seamlessly with both the... Google Ads and DV360 platforms. VuePlanner® has been rigorously vetted by Google and is a verified partner of the YouTube Measurement Program for Brand Suitability & Contextual Targeting. VuePlanner’s team of account managers, engineers, data scientists, operations and marketing specialists are experts at creating unique and innovative YouTube campaign solutions for brands and agencies alike by leveraging exclusive targeting that is data-centric, brand suitable and contextually-relevant. Our video solutions deliver on-going YouTube campaign success for brands such as Apple, Toyota, Citibank and many more with both managed-service and self-serve activations available. Additionally, our extended team at Giant Media offers effective and efficient video advertising campaigns beyond YouTube - including outstream, instream and CTV environments.