Strategy Practice Intro
At Lippincott, the Strategy team takes on the problems that have no clear answer but need one—the launches, pivots, and reinventions that demand original ideas and proven expertise. Our work spans three disciplines: brand strategy, marketing and customer strategy, and naming. Together with Design and Experience colleagues across the firm, we help clients navigate their biggest challenges, from rising above competitive noise, to uncovering new frontiers for growth, to crafting the signature moments that make a brand unmistakable. You'll advise leaders across markets and industries, bringing rigorous creativity and dynamic energy to every opportunity—the same spirit that's helped Lippincott shape icons, disruptors, and category-creators since 1943.
Role Overview
Brand strategy is a discipline within Lippincott's Strategy practice, and it starts with some of the hardest questions a company can ask: what do we actually stand for, and why should anyone care? But meaning only counts when it's built, requiring brand strategists to work at the highest altitude and the finest detail, shaping the argument for a company's place in the world, then following it down into the words, structures, and signature moments that make it real. Done well, a brand isn't just an idea a company holds, but an asset that wins customers, commands premiums, and compounds in value over time.
As an Associate, you own the ground between rigor and recommendation. The team looks to you to make sense of complex inputs—research, market trends, client history—and turn them into hypotheses worth building on, from breakthrough brand ideas to elegant architecture models. You’ll run the day-to-day of a workstream: managing the plan, shaping content, and bridging input from design and experience colleagues into one coherent strategic answer. And as the connector between strategy and those disciplines, you’ll build real fluency across every facet of brand—a breadth of expertise that’s hard to find at this stage of your career. You’ll also start to manage people, guiding junior team members as they develop in their own.
What You’ll Do
- Distill insight from diverse inputs to frame the situation and identify early brand opportunities
- Manage day-to-day workplans, adapting as client needs shift
- Shape the development and flow of client presentations
- Partner with designers and experience strategists to build multi-disciplinary solutions
- Guide and develop junior team members
- Serve as a key point of contact for clients and stakeholders on your workstream
- Present to internal case teams and external clients, and facilitate workshops
- Conduct in-depth interviews with client leadership and other stakeholders
What Makes You a Great Candidate
- At least 5 years of full-time experience in strategy consulting or a consulting environment, with a focus on brand strategy and/or business strategy
- An MBA is welcome but not necessary
- Outstanding writing, communication, and interpersonal skills, including strong command of PowerPoint
- A willingness to push thinking beyond brand into experience and marketing
- The ability to connect deep business understanding to brand implications
- Comfort with ambiguity and a structured approach to open-ended problems
- An appetite for new industries, new challenges, and continuous discovery and exploration
- Openness to travel as needed
- A desire to build and learn side-by-side with your teams.
About Lippincott
Lippincott is a global brand, marketing, and experience consultancy. Since 1943, we’ve helped ambitious leaders find the beautiful answers hiding inside their toughest challenges, turning them into brands and ideas that live in the real world and create lasting business value. As part of Oliver Wyman, we bring high-caliber industry, risk, and operational insight to every engagement, pairing a management consultancy’s strategic rigor with a proven legacy of creativity that works.
Who We Are, Together
We promote a culture of collaboration and performance through our three core values:
Demanding better. Our pioneering spirit compels us to reach higher — we expect more of ourselves and each other. We also recognize the above-and-beyond dedication of our colleagues, demonstrating gratitude and offering support in our everyday actions.
Wide open. Unique perspectives, diverse personal experiences, and untapped ideas fuel our craft. We celebrate debate, discussion, disagreement, and feedback, opening ourselves to new ways of thinking and doing.
Yes, and! We champion one another and embrace optimism. We act with passion, intention, and goodwill — building on and elevating our combined contributions, and sharing in our collective success.
In our pursuit to produce meaningful change, we want our people to feel heard, respected and valued through our words and actions – goals we can only achieve with a sustained commitment to inclusion and belonging. We seek the best and brightest ideas from a variety of backgrounds and experiences because we know that’s what it takes to continuously push the boundaries, solve our clients’ most complex challenges, and foster an inspiring culture of rigorous creativity. We celebrate and leverage our differences and our commonalities so everyone feels safe, supported and encouraged to be wide open, to say “yes, and!” and to demand better of ourselves and one another. We aspire to be positive role models for inclusion at an individual level, corporate level, and societal level.
This role follows a hybrid work schedule, with new hires expected to work from the office 3 days per week for their first 6 months. After 6 months, employees have the flexibility to choose between 2 and 3 days per week in the office.
The applicable base pay for this role is $115,000 - $150,000.
The base pay offered will be determined on factors such as experience, skills, training, location, certifications, and education. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position will be eligible for performance-based incentives.
We are excited to offer a competitive total rewards package which includes health benefits, 401K savings as well as employee assistance programs.
Lippincott is an Equal Opportunity Employer. All employment decisions at Lippincott are based on business needs, job requirements and individual qualifications without regard to race, national origin, age, religion or belief, sex, sexual orientation, gender identity, veteran or disability status or any other status protected by the laws or regulations in locations where we operate. We are committed to promoting a workplace that we are all proud to be a part of. #Lippincott
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