As Sr Product Marketing Manager, Go-To-Market, you will lead integrated, performance-driven go-to-market strategies for the Global & Large segment, driving surround-sound awareness and measurable commercial impact across our T&E and B2B product suite.
2026 represents a pivotal year for Global & Large Product Marketing. This role will build a strategic, full-funnel growth engine accountable for market perception, pipeline contribution, and product adoption.
You will own end-to-end GTM strategy across digital, paid media, thought leadership, and work with PR and Events to ensure our powerful messages are delivered to the target market. You’ll own insight-led campaigns optimizing performance and align to revenue priorities.
Partnering closely with Product Management, Field, and other Marketing teams, you will translate product innovation into integrated campaigns that drive measurable business outcomes.
You will manage 1–2 Product Marketing Specialists and foster a culture grounded in accountability, analytical rigor, and continuous optimization.
Lead development of integrated, full-funnel GTM strategies aligned to product roadmap and commercial objectives
Translate product innovation into differentiated positioning, messaging frameworks, and campaign narratives
Build annual and campaign-level plans tied to awareness, engagement, pipeline contribution, and adoption metrics
Own performance measurement frameworks and ensure campaigns are optimized against KPI benchmarks
Partner cross-functionally with PR, Paid Media, Events, and Marketing teams to ensure cohesive execution
Incorporate customer and field insights into strategy refinement and audience targeting
Oversee campaign briefing, execution governance, and performance reporting
Identify testing opportunities (audience, messaging, channel mix) to continuously improve ROI
Manage and develop 1–2 Product Marketing Specialists, building strong execution and analytical capabilities
5+ years of marketing experience (product marketing, GTM, demand generation, or integrated marketing preferred)
Experience leading cross-channel campaigns across paid, earned, and owned channels
Demonstrated experience driving measurable commercial outcomes (pipeline, adoption, engagement, ROI)
Experience managing and developing direct reports
Strong strategic planning, prioritization, and performance analysis skills
Experience working cross-functionally with Product, Sales, and Marketing teams
Strong self-starter who takes initiative and drives complex work forward
Creative problem solver with strong executive communication skills
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
About the TeamWe back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
American Express New York, New York, USA Office
World Financial Center, New York, NY, United States, 10285
American Express New York, New York, USA Office
200 Vesey St, New York, NY, United States, 10281
Similar Jobs
What you need to know about the NYC Tech Scene
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
