Top Music Marketing Jobs in New York City, NY

Leads Twitch’s global creative strategy and high-performing creative team. Oversees brand identity, agency partnerships, creative operations, and innovation across global markets. Partners with senior leaders to align creative work with business objectives, uses data and market insights to inform decisions, and champions inclusive team culture. Requires extensive creative leadership, global brand management, executive communication, and strategic campaign experience, plus a relevant degree or equivalent experience and a portfolio.

Supports artist strategy through cultural trend monitoring, audience research, and quantitative and qualitative data analysis. Translates fan behaviors, internet culture, and consumption insights into strategic recommendations, content concepts, and partnership opportunities for Warner Music Group’s catalog artists. The role also visualizes audience data, maintains research databases and reports, communicates narrative-led insights, and coordinates project timelines across US and UK teams.

The Director of Digital Marketing leads integrated B2B and B2C campaigns to increase ASCAP brand awareness and attract music creators and users. Responsibilities include digital marketing strategy, audience targeting, SEO and AEO, content planning, advertising, marketing technology optimization, agency and vendor management, budget oversight, analytics, attribution, reporting, and end-to-end project management. The role develops creative briefs, tracks campaign KPIs, presents insights, and works autonomously in a hybrid office environment.

Plans and executes digital marketing campaigns for artists and music releases across Meta, TikTok, and Google. Manages targeting, budgets, creative rotation, reporting, release timelines, assets, UGC creators, usage rights, and payments. Researches music and platform trends, coordinates with artists and internal teams, and supports broader campaign strategy and budget planning.

Lead Sonos' global social, influencer, and community function: build strategy and measurement, run influencer programs, own owned social and community activation, manage team and agencies, establish tools and playbooks, and partner cross-functionally to drive measurable brand and business outcomes.

Lead commercial strategy and execution across DSPs and digital retailers to drive streaming growth, partner opportunities, and revenue. Build partner-specific initiatives, analyze streaming and audience data, set KPIs, secure placement for priority releases, and lead a commerce team while collaborating cross-functionally with marketing, finance, product, and label teams.

Lead Vevo's audience research practice: design and run quantitative and qualitative studies, manage vendors, synthesize 1st/3rd-party data into strategic insights, enable go-to-market messaging, and coach a research team while implementing AI-enabled workflows.

Lead paid acquisition and performance marketing to scale direct sales and student leads. Manage Google and Meta campaigns, run A/B tests and conversion optimization, collaborate with media, EDU, and sales teams, support email and event marketing, and align landing pages and creatives to maximize ROI and community growth.

Lead Hook's social content strategy and voice across TikTok, Instagram, X, YouTube, and emerging platforms. Manage influencer and artist partnerships, external agencies, community management, and a social coordinator. Plan integrated campaigns, set KPIs, art-direct content, and report on growth, engagement, and conversion.

Design marketing and brand visuals across paid ads, landing pages, social media, lifecycle campaigns, events, web experiences, video graphics, and emerging products. Apply and extend Splice’s brand system, collaborate with Marketing, Product, Content, and creative partners, and own projects from concept through launch. Iterate based on performance and feedback while working quickly across multiple projects.