Top Marketing Associate Jobs in NYC, NY

Lead end-to-end execution of complex marketing campaigns across products and channels. Coordinate cross-functional requirements, approvals, testing, compliance, and launches while managing timelines, risks, and dependencies. Improve campaign operations through process optimization, controls, automation, and performance analysis. Influence stakeholders, resolve issues, support team development, and contribute to strategic initiatives that enhance campaign capabilities and customer experience.

Owns Genius AI’s webinar program and national trade show initiatives from planning through execution and performance analysis. Responsibilities include managing topics, talent, promotion, budgets, vendors, activation concepts, lead routing, sales partnerships, pipeline results, and AI-powered workflow automation. The role also develops new event formats, monitors performance metrics, and travels domestically 1–3 times monthly while working primarily in person from the NYC headquarters.

Own end-to-end strategy and go-to-market execution for AI products, including positioning, messaging, customer engagement programs, product launches, sales enablement, performance analysis, and growth initiatives. The role requires translating complex AI capabilities into compelling buyer value, coordinating across Product, Sales, and Customer Success, building technical systems, and influencing leadership decisions.

Manages influencer outreach, creator negotiations, briefs, content feedback, performance tracking, contracts, payments, and gifting. Supports public relations initiatives, press events, grassroots activations, community partnerships, and marketing campaigns. Collaborates cross-functionally, analyzes campaign results, and recommends improvements to grow brand awareness.

Supports integrated communications across media relations, PR agencies, influencer and VIP engagement, events, product samples, gifting, reporting, social impact initiatives, and budget administration. Develops press materials, storytelling angles, creator recommendations, and communications reports while coordinating cross-functional and global teams. Manages sample inventory, product orders, gifting logistics, invoices, contracts, and budget tracking for Kate Spade’s communications programs.

Develop and execute integrated paid media strategies for firmwide impact marketing. Responsibilities include channel planning, media partner management, campaign reporting and optimization, stakeholder alignment, project delivery, process improvement, budget management, financial controls, and internal communications. The role translates business objectives and campaign data into actionable recommendations while coordinating agencies and internal teams to deliver high-impact, on-time campaigns.

Supports Mastercard marketing and communications initiatives through content development, storytelling, brand engagement, media relations, research, and performance analysis. Collaborates with internal teams and external partners to execute marketing strategies, identify opportunities, and strengthen brand visibility. Uses data, AI tools, and digital platforms to inform recommendations and optimize activities. The 18-month Launch Program provides structured learning, mentorship, and hands-on experience for students graduating between December 2026 and June 2027.

Support acquisition marketing campaigns from planning through post-launch validation by coordinating creative development, approvals, testing, launch readiness, documentation, reconciliations, reporting, and remediation. Maintain trackers, operating routines, audit-ready records, and governance materials while aligning marketing, product, analytics, legal, compliance, risk, finance, technology, operations, and external partners. Identify process gaps and escalate risks to keep campaigns accurate, compliant, and on schedule.

Develop and scale customer journeys for offers and shopping, translating customer insights and product signals into audience strategies, messaging, campaign concepts, creative briefs, experimentation roadmaps, and optimization recommendations. Partner with analytics, product, creative, marketing technology, and campaign teams to launch initiatives, measure performance, improve activation and redemption, and manage partner campaign workflows and governance.

Plan and execute large-scale executive events, conferences, town halls, market visits, and offsites. Manage event strategy, budgets, vendors, staffing, registration, logistics, presentations, audiovisual needs, project plans, run-of-show documents, and post-event reporting. Partner with senior leaders, communications teams, meetings and events groups, conference planners, and technical production teams to deliver high-profile internal events.

Lead marketing business management for Card & Commerce: produce executive reports and scorecards, manage OKRs, capacity planning, budgets, and resources; coordinate cross-functional projects, run meetings, drive issue resolution, and execute strategic initiatives to improve marketing performance and engagement.

Own end-to-end growth initiatives across product positioning, messaging, automated customer engagement, go-to-market launches, sales enablement, and performance analysis. The role partners cross-functionally with Product, Sales, Customer Success, Engineering, and leadership to translate AI capabilities into differentiated value propositions, pipeline, and revenue. It requires strategic thinking, technical execution, independent problem-solving, and strong communication in a fast-paced, in-office startup environment.

Owns strategic customer communications and executes multi-channel email, in-app, and push campaigns using Marketo, Pendo, and Braze. Responsibilities include segmentation, testing, QA, deployment, optimization, AI-assisted content development, and cross-functional collaboration with Product Marketing, Product, and Customer Success teams. The role also supports technical troubleshooting and ad hoc communications for B2B SaaS customers.

Designs, builds, tests, and optimizes personalized, cross-channel Salesforce Marketing Cloud journeys and email campaigns. Partners with marketing strategy, martech, data, creative, and operations teams to build audiences, develop segmentation and personalization, execute automations, troubleshoot issues, and improve campaign performance. The role also documents technical processes, supports platform integrations, promotes marketing transformation, and translates analytics into actionable journey strategies.

Manage end-to-end client and employee events across North America, including strategy, registration, speaker logistics, budgets, compliance, vendor coordination, production, sponsorships, and onsite execution. Build project plans, manage event communications and reporting, troubleshoot registration technology, oversee event materials and audiovisual needs, and collaborate with senior stakeholders, sales, compliance, planners, and vendors. The role requires advanced Microsoft Office skills, strong organization, attention to detail, and approximately 15% travel.

Lead channel strategy and performance analysis across owned digital channels (website, mobile, email). Design analytics frameworks, govern pages/placements and experimentation, translate insights into executive recommendations, partner with cross-functional teams to optimize targeting, creative, placement and automate workflows to improve ROI and customer experience.

Steward and evolve corporate brand identity across channels by translating business goals into creative direction, managing agencies and stakeholders, delivering brand assets, governance, and presentations, and ensuring consistent, compliant brand application across cross-functional projects.

Support day-to-day execution, tracking, and governance of Marketing AI POCs and pilots. Maintain trackers, statuses, dependencies, and documentation; coordinate working sessions; identify and escalate risks; produce executive-ready status updates and dashboards; manage sandbox intake and approvals; partner with Technology, Data/Analytics, Legal/Compliance, Privacy, Controls, and Risk to deliver responsible AI-driven marketing innovations.

Manage paid search campaigns and workstreams from planning through optimization and reporting. Develop campaign structures, keyword strategies, audience segments, testing plans, bidding approaches, and performance objectives. Analyze trends, improve conversion and lead quality, conduct A/B tests, and present recommendations to technical and non-technical stakeholders while coordinating multiple teams and maintaining governance, risk, quality, and compliance standards.

Lead end-to-end Product Trade lifecycle marketing for credit card customers: design and execute multi-channel campaigns, operationalize segmentation and personalization, measure performance and KPIs, optimize programs through testing and insights, document processes, and coordinate cross-functionally to ensure consistent, controlled, and seamless customer experiences during upgrades and downgrades.

Supports end-to-end marketing communications for high-net-worth credit card clients. Responsibilities include creating messaging, planning acquisition and engagement campaigns, coordinating stakeholders and timelines, tracking performance, identifying optimization opportunities, maintaining content consistency, supporting regulatory reviews, preparing channel-ready materials, documenting testing results, and organizing campaign records.

Executes B2B growth marketing across social, email, website, field events, outbound, and account-based marketing campaigns. Writes multi-channel content, plans customer events, partners with sales, explains technical products to enterprise IT buyers, analyzes campaign performance, and rapidly tests and reallocates resources. The role is an on-site, early-career position with event travel as needed.

Leads the planning, execution, monitoring, optimization, and reporting of complex programmatic paid media campaigns. Manages budgets, bidding, audience targeting, QA, troubleshooting, compliance, automation, and AI-driven workflows. Develops campaign strategies, analyzes performance data, presents recommendations, improves processes, and mentors junior team members while collaborating with internal and external partners.

Support go-to-market strategy and execution for Magnite products (primarily DV+). Create sales enablement materials, develop messaging and positioning, drive cross-functional alignment with Product, Sales, and Marketing, and translate technical features into clear value-led narratives.

Creates original social-first video content for PEOPLE, managing the process from pitching and talent booking through filming, editing, and delivery. Produces news, interview, red-carpet, and breaking-news videos for social channels and the app; monitors trends and performance, collaborates with editorial and video teams, conducts interviews, and supports major shoots. Requires strong social media knowledge, video editing expertise, news judgment, and event availability.