From healthtech to marketing tech, every industry relies on data. While some use the information to provide insights for customers, others use it internally for better decision-making. We talked to three different startups harnessing the power of data in their own way.
For software company Yext, data is everything. Their technology helps brands keep their business information and data up to date. They work with a number of leading brands — so many that they’ve developed a project to capture the impact of their reach. Data Strategist John Wujciak explained what that entails.
Tell us about a project you’re working on right now that you’re really excited about. How is your team leveraging data to drive this initiative forward?
A group of Yexters invented a game that we like to play when on the road called the “Name Game,” where we see how many Yext customers we can spot. As we’ve grown, the game has become easier because we work with some of the biggest food, retail, financial services and other types of businesses we pass every day.
I work on the data insights team at Yext, and this game gave us the idea of quantifying the density of businesses Yext works with — finding a “Yext-locations-per-square-foot” metric for major cities. The really cool thing is we figured out how to plot all Yext-powered business locations on a map and get a total count of locations in any area, and use that to take an average. As we analyze the data, we are finding that in many parts of major cities, you can’t walk a block without passing several Yext customers.
What impact will this project have on your business or your customers?
The “Name Game Study” is more than just a point of pride for long-time Yexters, but also an important study on how much opportunity there is for businesses to take control of their business information across the digital landscape and reach customers at their moment of highest intent. By giving us this new view of where the green field is, we can draw all types of insights about where the opportunity is highest for businesses to differentiate themselves from their competition through verified answers in search.
Conductor’s marketing tech platform provides companies with insights into what people are searching for online. Director of Product Management Michael Rubino walked us through how his team makes that possible.
Tell us about a project you’re working on right now that you’re really excited about. How is your team leveraging data to drive this initiative forward?
Conductor has accumulated a wealth of knowledge and data for our customers. I’m helping build a system of intelligence to turn that data into meaningful, relevant insights that can be acted on. The goal is to help our users get a head start on their work by cutting back time spent sifting through noise to find a signal. We’re combining our years of industry expertise with machine-driven analysis to find what matters and lay it out in plain language.
What impact will this project have on your business or your customers?
The most clear indicator of success for Conductor is the success of our customers. Every business wants to leverage data, and collecting data is becoming easier and easier. But it’s the steps from collection to analysis to “aha!” moments that are tougher to pin down. That’s where we can help, and what will drive our customers’ success.
Healthcare tech company Simplifeye is currently undergoing a number of changes that require the team to juggle many tasks. They rely heavily on data to inform their decisions and help them prioritize correctly. Product Manager Vibhu Shakelli explained more.
Tell us about a project you’re working on right now that you’re really excited about. How is your team leveraging data to drive this initiative forward?
Our best-selling product, Amplify, has been on the market for over a year now. We are working on making some major updates that will affect how our team, practices, and patients interact with the platform. Due to how extensive the updates are, it is crucial to the business that we make data-informed decisions. The data we rely on while making these decisions come from external and internal sources. They are used to guide us through prioritizing which features are most important to our customers and what we can do to alleviate their pain points.
What impact will this project have on your business or your customers?
Amplify is a practice’s introduction to the Simplifeye platform. It is a simple, user-friendly service that generates a lot of value for our customers. The updates planned for this summer will maintain these characteristics while simplifying our interface and introducing features and functions that have been heavily requested in the webchat space. Although Amplify is a stellar service as it currently stands, the updates will place it in a category of its own in a market that is constantly seeing the introduction of new players.
