Articles about Zeta Global

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Brigid Hogan Brigid Hogan
Published on December 02, 2025

Zeta Company Culture: The Company Is ‘A Mad Scientist’s Playground’

Leaders across sales, product and engineering explain how Zeta Global’s teams are bridging innovation and collaboration in building the data-driven future of marketing technology.

Olivia McClure Olivia McClure
Updated on July 29, 2026

How Zeta Global Uses AI to Help Employees Navigate Everyday Workplace Moments

Zeta Global employees explain how Zeek: Growth & Culture Coach helps employees prepare for workplace moments, practice communication and access real-time coaching while scaling leadership and culture across the company.

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Olivia McClure Olivia McClure
Updated on January 02, 2026

How Zeta Global’s AI Leaders Are Shaping the Future of Marketing Technology

Two tech leaders reveal how Zeta Global builds responsible AI, empowers engineers to drive innovation and defines the next era of marketing intelligence.

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Mia Goulart Mia Goulart
Updated on March 12, 2026

Spring Tech Watch 2025: 19 NYC Companies to Know

Spring is a time for fresh starts, so we’re highlighting 19 employers you might want to keep on your radar this season.

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Built In Staff Built In Staff
Updated on April 10, 2025

Marketing Tech Firm Zeta Global to Acquire LiveIntent

The $250 million deal aims to bolster Zeta Global’s position in AI-powered marketing.

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Sunny Betz Sunny Betz
Updated on April 10, 2025

15 Branding Agencies in NYC Creating Household Names

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Anthony Corbo Anthony Corbo
Updated on September 10, 2026

10 NYC SEO Agencies and Companies to Know

These New York City companies help brands strengthen search visibility through SEO, content strategy, analytics and digital marketing.

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Own complex datasets, data processes, and client-facing dashboards while delivering advanced analytics and business intelligence capabilities. Partner with account, strategy, operations, and product teams to support client deliverables, improve data products, and identify business opportunities. Lead cross-functional teams and develop scalable processes for successful client engagements.
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Own the full sales cycle for LiveIntent’s mid-market brand-direct business, from prospecting and pipeline development through closing net-new accounts. Build strategic digital media solutions, forecast opportunities in Salesforce, represent the brand at industry events, and collaborate cross-functionally to improve offerings. The role requires consultative selling, executive-level relationship building, market knowledge, and a proven record in SaaS or digital media sales.
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Leads and scales Zeta Global’s North American Media Planning organization, overseeing approximately 25 employees and major RFPs, pitches, and strategic proposals. Sets media strategy across digital channels, develops audience and targeting plans, advises executive clients, and partners with Sales, Analytics, Product, and Strategy teams. Builds team capabilities, influences product innovation, and drives revenue and client success through differentiated, data-driven planning.