Top Product Marketing Manager Jobs in NYC, NY

Own engagement and retention marketing for Checking and Savings, focusing on deposit and direct deposit growth, balance retention, account utilization, churn reduction, and dormant-member reactivation. Develop segmentation, audience targeting, promotions, lifecycle campaigns, product-led experiments, and measurement plans. Partner with product, engineering, data science, creative, finance, legal, and compliance teams to launch and optimize campaigns and offers.

Own global product marketing strategy for Snap’s measurement solutions, focusing on first-party measurement and supporting signal and third-party solutions. Shape product roadmaps using advertiser feedback, industry trends, and competitive insights; define positioning, messaging, and thought leadership; and lead go-to-market launches in partnership with Product, Engineering, Sales, Marketing Science, Solutions Engineering, and Customer Support.

The Senior Product Marketing Manager will develop pricing strategies, conduct analysis to inform decisions, collaborate cross-functionally, and lead pricing initiatives to enhance revenue and customer trust.

Leads go-to-market strategy for Magnite products, developing positioning, messaging, enablement, presentations, training, and campaigns. Builds expertise in products, customers, competitors, and advertising markets while translating complex technical capabilities into customer value. Partners cross-functionally with Product, Commercial, Operations, Partnerships, and Marketing to drive adoption, align stakeholders, and execute complex initiatives. The role focuses initially on audience and identity capabilities within ad tech.

Own the go-to-market strategy for payment products, including customer segmentation, positioning, messaging, launch planning, channel orchestration, and performance measurement. Partner with Product, Analytics, Research, Field, and Marketing teams to drive adoption, engagement, and retention. Analyze customer, competitive, and market insights; communicate data-backed recommendations to leadership; and lead transformation initiatives across a highly matrixed financial-services organization.

Leads product marketing for Huntress’s Agentic Security Platform, including go-to-market strategy, positioning, launches, sales enablement, demand generation, and technical partner marketing. Translates AI, posture management, APIs, integrations, and threat expertise into compelling customer-focused messaging. Collaborates with Product, Marketing, Sales, Security, and technology partners to drive awareness, pipeline, adoption, and platform growth among MSPs, resellers, and enterprise security buyers.

Own provider growth product marketing strategy, including provider insight, positioning, messaging, and integrated go-to-market execution. Drive provider acquisition, activation, and early engagement by partnering with Product, Growth, Design, Lifecycle Marketing, Research, Sales, Customer Success, and Creative. Identify high-impact opportunities, influence product and growth decisions, and equip teams with frameworks for consistent provider messaging. Use AI to improve marketing workflows and team effectiveness.

Leads provider-focused product marketing, including customer insight, positioning, messaging, go-to-market strategy, channel planning, product adoption, engagement, and retention. Partners cross-functionally with Product, Lifecycle Marketing, Customer Success, Research, Design, and Creative teams. Influences product strategy, identifies growth opportunities, equips teams with messaging frameworks, and drives measurable provider experience outcomes.

Own patient-focused product marketing across the care journey, from acquisition and activation through retention. Develop positioning, messaging, launch narratives, and go-to-market strategies in partnership with Growth, Lifecycle, Product, Research, and Creative teams. Use customer insights, funnel data, and experimentation to reduce friction, improve patient choice, and drive measurable business outcomes in a regulated consumer healthcare category.

Own product and customer launch programs for a B2B real estate software platform. Develop positioning, messaging, release assets, MLS conversion communications, adoption campaigns, and customer enablement materials. Coordinate Product, Sales, Customer Success, Design, and MLS stakeholders while managing launch calendars and post-launch analysis. Build AI-powered templates and workflows to improve marketing velocity and consistency.

Owns product marketing for financial products and tools, including customer journey strategy, positioning, go-to-market plans, campaigns, channel orchestration, roadmap influence, and performance measurement. Partners with Product, Research, Analytics, and Field teams to improve customer experiences, drive adoption and retention, communicate results to executives, and lead marketing transformation across a matrixed organization.

Own Agentio’s product narrative and customer-facing messaging. Develop value propositions, modular pitches, decks, one-pagers, battlecards, QBR templates, measurement guidance, and onboarding playbooks. Maintain a current enablement library as products, pricing, and packaging change. Support weekly Sales and Customer Success collateral requests, incorporate win/loss insights, and create or refine launch emails, LinkedIn posts, and website product copy.

Leads product marketing for Huntress Managed EDR, owning positioning, messaging, content, campaigns, sales enablement, demand generation, and go-to-market strategy. Partners with product, sales, growth marketing, brand, and security teams to launch offerings, communicate technical benefits, drive pipeline, and expand customer accounts. The role requires deep cybersecurity product marketing experience and technical knowledge of endpoint security technologies.

Own go-to-market strategy for Snap’s brand video solutions, developing positioning, sales enablement, advertiser insights, competitive intelligence, and performance narratives. Partner with Product, Sales, Marketing Science, and leadership to launch formats, improve advertiser experiences, define KPIs, drive adoption and revenue, and scale global marketing programs. The role requires expertise in brand advertising, digital monetization, social and CTV video, executive communication, and AI-enabled workflow automation.

Lead modernization of marketing technology capabilities for card partnership products, including partner access, scalable infrastructure, personalization, experimentation, and AI capabilities. Own the martech vision and experimentation agenda while collaborating with marketing, operations, business, and enterprise stakeholders to deliver customer-focused digital products and outcomes.

Lead the strategy and evolution of enterprise marketing journey platforms. Define intelligent omnichannel customer journeys using agentic AI and predictive decisioning, scale reliable and resilient platform architecture, enable marketer and developer self-service, manage MarTech partnerships, and establish governance for privacy, multi-tenancy, and auditability. Partner cross-functionally with engineering, architecture, technology leaders, and business teams to deliver personalized customer interactions at enterprise scale.

Lead the strategic evolution of enterprise marketing audience platforms, integrating CDPs, identity resolution, AI, predictive modeling, and activation channels. Define platform roadmaps, improve performance and reliability, enable self-service audience creation, manage vendor partnerships, and establish privacy, governance, and audit controls. Partner with engineering, technical product teams, marketers, and business lines to deliver scalable, real-time personalization capabilities.

Lead product marketing for an AI-first compliance platform: own messaging and positioning across industries, build ICPs and personas, create sales enablement, run customer insight conversations, lead GTM for launches, and partner with content, social, events, and web to keep the story consistent.

Own product marketing strategy and execution, including positioning, messaging, go-to-market launches, sales enablement, competitive intelligence, analyst relations, and expansion campaigns. Partner with Product, Sales, Marketing, and Customer Success to drive adoption, pipeline, retention, and revenue. Translate complex technical capabilities into compelling narratives and measure launch performance. The role requires at least five years of B2B product marketing experience, or three years with an advanced degree, and travel up to 25%.

Lead product marketing for Justworks workforce management products, owning positioning, messaging, go-to-market strategy, launches, adoption, and growth. Conduct customer and competitive research, influence product roadmaps, develop enablement, define success metrics, and lead cross-functional initiatives across Product, Design, Engineering, Marketing, Revenue, and Customer Success. Translate complex operational and compliance workflows into clear customer value and measurable business outcomes.

Own Antioch’s product positioning, messaging, brand, campaigns, content, and sales enablement for a technical physical AI simulation platform. Translate simulation, robotics, perception, cloud infrastructure, and agentic workflows into compelling customer narratives for technical and executive audiences. Create decks, case studies, competitive materials, demo narratives, website and social content, and launch campaigns while using market feedback to refine messaging.

Own end-to-end product launches for an AI-native B2B SaaS platform, translating technical capabilities into buyer-focused messaging, demos, release communications, and sales enablement. Partner with Product, Engineering, Sales, Customer Success, and Marketing to drive adoption. Recruit beta customers, define success metrics, measure post-launch outcomes, and produce case studies and customer proof. Feed customer and field insights into positioning, competitive intelligence, and objection handling.

Leads product marketing for Risk & Performance solutions, including positioning, messaging, market intelligence, customer insights, go-to-market strategy, product launches, campaigns, and sales enablement. Partners cross-functionally with product, sales, customer success, demand generation, and content teams to communicate value to insurers, hedge funds, asset managers, and asset owners. Translates complex investment workflows, real-time modeling, and Python-based analytics into compelling narratives.

Lead hands-on evaluations of Microsoft Copilot and related AI experiences across customer workflows. Compare quality, performance, usability, capabilities, and costs; use code, APIs, documentation, and analytical workflows to investigate products. Translate evidence into substantiated product claims, customer guidance, FAQs, demonstrations, and leadership insights. Partner with product, engineering, finance, legal, research, and marketing teams while keeping evaluations current as AI experiences evolve.

Lead go-to-market strategy, positioning, launches, competitive differentiation, sales enablement, and technical content for Fastly’s application and API performance solutions. Translate emerging AI-driven and automated traffic patterns into customer-facing narratives, product positioning, and marketing assets. Partner with Product Management, Sales, Customer Success, Growth Marketing, and Campaign teams, while evangelizing Fastly’s performance capabilities through public presentations.