Top Product Marketing Manager Jobs in NYC, NY

In this role, you'll lead product marketing initiatives, develop go-to-market strategies, perform market research, and collaborate with cross-functional teams to drive product adoption and optimize marketing campaigns.

Develops attendee marketing strategies for multiple events, including value propositions, pricing, acquisition, retention, segmentation, forecasting, and campaign planning. Uses analytics and KPIs to optimize attendee journeys, engagement, satisfaction, and revenue. Collaborates with campaign, communications, brand, operations, insights, and event teams to execute integrated marketing initiatives and continuously improve performance.

Leads product marketing strategy for CrowdStrike’s cloud risk and developer security portfolio. Owns positioning, launches, messaging, analyst engagement, field readiness, technical content, competitive strategy, thought leadership, and adoption. Partners with Product and CTO leaders to shape roadmap and market direction, creates technical proof for cloud and application security audiences, and uses customer, pipeline, usage, and competitive insights to improve business outcomes.

Lead B2B Product Marketing Manager responsible for positioning Imprint’s fintech products, creating sales collateral, case studies, blog content, and partner-facing narratives. The role translates product launches, data, risk insights, and partnership outcomes into compelling materials, builds AI-assisted marketing workflows, maintains messaging frameworks, and collaborates with Brand, BD, Product, Risk, and Commercial teams. Success requires independent execution, data-informed storytelling, and experience marketing within fintech or another regulated industry.

Own GenLogs’ product marketing function by developing positioning, messaging, go-to-market strategies, product launches, sales enablement, and competitive intelligence. Translate complex technical capabilities into compelling narratives for diverse B2B audiences, partner cross-functionally with Product, Sales, Marketing, and Customer Success, and use customer and market insights to guide strategy and improve performance.

Own positioning, messaging, and go-to-market strategy for AI model releases, open-source tools, and enterprise products. Translate technical research into credible narratives for developers, enterprises, partners, and governments; lead launches, market research, competitive analysis, community growth, and measurable marketing channels. Build the product marketing function from the ground up, develop repeatable launch processes, and hire and lead a small team.

Owns positioning, messaging, go-to-market launches, competitive intelligence, sales enablement, customer insights, content campaigns, and platform storytelling for PAR’s restaurant operations and POS products. Partners with product, sales, customer success, finance, and demand generation teams to drive adoption, pipeline, cross-sell, and unified-platform growth.

Own product marketing for a cloud-hosted DuckDB platform, including positioning, messaging, website and landing page content, launches, customer research, competitive analysis, and sales enablement. Partner with product, engineering, sales, DevRel, growth, and leadership to communicate technical products clearly. Use AI tools such as Claude to research, draft, prototype, and improve marketing workflows.

Own Thatch’s positioning, messaging, go-to-market strategy, product launches, segment campaigns, sales enablement, customer research, and competitive intelligence. Partner with Product, Sales, and Growth to support mid-market and enterprise growth, improve adoption, generate demand, and drive revenue through clear narratives and differentiated marketing.

Own consumer-facing positioning, messaging, onboarding, product education, and go-to-market launches for an AI evaluation platform. Translate complex evaluation methodologies, data, leaderboards, and model tradeoffs into clear user value. Partner with Product, Design, Engineering, Research, Communications, and Community to improve discovery, usability, trust, and engagement. Gather user insights and behavioral data to inform messaging, product direction, and prioritization in a fast-moving startup environment.

Own technical positioning, messaging, launches, competitive analysis, and sales enablement for AI infrastructure products including inference, Model APIs, training, and enterprise platforms. Partner with Product, Engineering, Sales, and Marketing to explain complex products clearly to ML engineers, technical buyers, and executives. Create launch plans, technical content, battlecards, demos, and customer-facing materials while translating market insights into stronger positioning.

Lead product marketing for behavioral health and care-at-home products. Own voice-of-customer research, segmentation, personas, positioning, messaging, competitive intelligence, product launches, sales enablement, customer communications, and proof-point development. Partner with Product, Sales, Revenue, Customer Success, and Marketing to drive adoption, expansion, and measurable go-to-market outcomes across emerging healthcare markets.

Develop positioning, messaging, content, demos, videos, and launch materials for Zenity’s AI agent security platform. Translate complex AI and cybersecurity concepts into compelling business value for security practitioners, CISOs, executives, and buyers. Partner with product, engineering, research, sales, and customers to create technical explainers, thought leadership, competitive materials, and product demonstrations while improving messaging through market, customer, performance, and sales insights.

The Product Marketing Manager will build Phamily’s product marketing capability for enterprise healthcare markets. Responsibilities include developing positioning and messaging, supporting enterprise sales, creating competitive battlecards and enablement materials, packaging customer outcomes, managing product launches, validating messaging, and establishing AI-assisted marketing workflows. The role partners closely with Product, Marketing, Sales, Solutions, and BI teams to communicate the value of AI-powered care management solutions.

Own positioning, messaging, and go-to-market strategy for ParentSquare Attendance Plus. Build attendance-market expertise, lead product launches, define success metrics, conduct customer and win/loss research, support sales enablement, and influence packaging, pricing, and roadmap decisions. Partner cross-functionally with Product, Sales, Customer Success, and Marketing to expand adoption within existing districts and reach new school district customers. The role is fully remote and requires approximately 20% travel to conferences and customer events.

Own product positioning, messaging, competitive intelligence, sales enablement, and go-to-market strategy for enterprise cybersecurity solutions. Translate complex AI security, identity security, microsegmentation, and cyberattack containment technologies into compelling business value for CISOs and enterprise buyers. Partner with Product, Engineering, Sales, Content, and Brand teams on launches, technical content, presentations, customer insights, and thought leadership.

Own the strategy and operating model for self-optimizing paid marketing systems. The role connects paid-growth channels, audiences, creative, measurement, experimentation, automation, and AI agents to improve acquisition efficiency and user quality. Responsibilities include establishing experimentation workflows, interpreting geo and cohort signals, managing paid spend, improving measurement, guiding agentic infrastructure, and partnering cross-functionally with Growth, Marketing, BizOps, Strategy Finance, and Ecosystems.

Lead product marketing for cloud data protection: define strategy and positioning, run GTM launches and campaigns, produce content and sales enablement, manage competitive and analyst relations, and partner cross-functionally to drive revenue, adoption, and market awareness.

Develops positioning, messaging, joint value propositions, and enablement for G2’s partnership and Buyer Intent products. Translates technical integrations and data partnerships into clear customer value, supports partner launches, creates sales and partner content, and gathers customer, market, adoption, and competitive insights. Collaborates with Product, Partnerships, Sales, Marketing, and Growth teams to improve partner adoption, remove usage barriers, and measure launch success.

Own go-to-market planning and execution for product and feature releases across multiple product lines. Develop messaging, value propositions, demos, videos, blog posts, one-pagers, launch documentation, enablement materials, and customer newsletters. Partner with Product, Engineering, Sales, Solutions Engineering, Customer Success, Support, and RevOps to translate technical features into clear customer value, coordinate launches, and maintain release velocity through scalable systems and automation.

Leads product marketing for mid-market growth, including customer research, market sizing, demand validation, product requirements, business cases, pricing, packaging, go-to-market strategy, launches, and post-launch adoption. Partners with customers, Sales, Product, and Marketing to develop scalable commercial offerings, assess investment opportunities, and build new revenue streams.

Develop product positioning, messaging, go-to-market strategies, launch campaigns, and enablement content for Aurora’s residential solar software. Research customer needs, industry trends, and competitors to strengthen differentiation. Partner with Product, Sales, Marketing, and Account Management to drive acquisition, retention, expansion, pipeline, and product adoption. Measure campaign and launch performance using quantitative and qualitative data, while serving as a subject-matter expert on solar sales and design solutions.

Leads customer growth marketing for a B2B SaaS product by driving feature adoption, customer expansion, trial conversion, and sales enablement. Responsibilities include launch communications, adoption programs, customer stories, account-based marketing, expansion deal support, usage reporting, customer research, and positioning insights. Partners closely with Product, Customer Success, Account Management, Sales, Demand Generation, and Operations teams while using AI tools and analytics to improve content, messaging, and growth programs.

Lead adoption of Atlassian’s Teamwork Graph platform by developing positioning, messaging, go-to-market strategy, onboarding programs, enablement, and activation initiatives. Translate complex platform, data, and AI concepts for technical and business audiences, collaborate with Product, Engineering, Sales, and Customer Success, measure adoption analytics, optimize engagement programs, and represent the platform externally.

Own product positioning, messaging, competitive intelligence, sales enablement, product launches, customer advocacy, and pipeline-generating campaigns for Tsuga’s observability platform. Partner with product, sales, engineering, and regional marketing teams to communicate technical value to engineers, CTOs, and enterprise executives. The role requires hands-on B2B product marketing experience in observability, DevOps, or infrastructure tooling, strong storytelling skills, cloud infrastructure familiarity, and regular travel.