Top Product Marketing Manager Jobs in NYC, NY

Lead brand-building and demand-generation for Loop AI: develop and execute marketing strategies, manage conference and event presence, craft messaging and content (blogs, case studies, social), analyze campaign performance, and continuously iterate on marketing initiatives to drive awareness and qualified leads.

Own product marketing for Adapty’s Flow & Paywall Builder, including positioning, demand generation, ABM, paid campaigns, webinars, launches, sales enablement, and funnel optimization. Set quarterly priorities for a small GTM team, create messaging and content, monitor lead quality and conversion, and collaborate with SDRs, Sales, content, design, and performance marketing to drive pipeline.

Own product positioning, messaging, competitive intelligence, sales enablement, and launch marketing for ClassWallet’s ESA, school choice, K-12, and platform offerings. Partner with Product Management, Sales, and proposal teams; conduct buyer and user research; support product discovery; create messaging and enablement materials; and train sales leadership to drive adoption.

Owns B2B product launches end-to-end, including positioning, messaging, sales enablement, content, decks, one-pagers, website product pages, and upsell collateral. Tailors messaging to verticals, personas, and accounts; collaborates with revenue, content, design, web, customer success, and solutions engineering teams; and uses performance data and audience insights to improve marketing assets and conversion rates.

Develop product messaging, positioning, go-to-market strategies, launch plans, enablement materials, and marketing campaigns for AI-powered legal technology. Gather customer and market insights, analyze product marketing metrics, support adoption, and collaborate with Product, Sales, Customer Success, and Marketing teams to improve product-market fit and commercial performance.

Develop and execute product marketing and commercialization programs for healthcare data solutions. Responsibilities include positioning and messaging, go-to-market planning, product launches, sales and client enablement, competitive research, customer insight synthesis, RFP support, and maintaining marketing assets and processes. The role partners cross-functionally with Product, Growth, Marketing, Client Partnership, and Customer Success teams in a fully remote environment.

Own product marketing for Suno’s emerging 0-to-1 products and features. Define audiences, product strategy, user journeys, messaging, success metrics, and go-to-market plans. Lead launches from beta through public release, partner with Growth on acquisition and activation experiments, and collaborate with Product, Design, UXR, Data, Brand, and Communications. The role requires strong storytelling, analytical skills, cross-functional influence, and comfort operating in ambiguous, fast-paced consumer product environments.

Own Stable’s product marketing strategy across positioning, messaging, launches, sales enablement, competitive intelligence, customer proof, and performance measurement. Define buyer personas and the platform narrative, partner with product and finance on pricing, support go-to-market launches, and build AI systems that help the broader GTM organization produce consistent, on-brand content. The role works cross-functionally with product, engineering, sales, customer success, growth, and company leadership.

Own product marketing for Bilt’s enterprise and retail partnerships. Lead go-to-market strategy, positioning, messaging, customer journeys, launch timelines, sales enablement, partner communications, and ongoing campaign optimization. Collaborate with internal teams and partner marketers to launch joint initiatives, educate customers and partners, drive adoption, and establish scalable launch frameworks across multiple industries.

Own product marketing for Escape’s application security platform, defining positioning, messaging, go-to-market strategies, launch plans, competitive research, thought leadership, and sales enablement. The role translates technical security capabilities into compelling narratives for security leaders and engineers, supports pipeline growth, and establishes scalable product marketing processes across US and European markets.

Develop product positioning, messaging, launch narratives, and go-to-market communications for ArcHouse’s healthcare platform. Partner with product, engineering, sales, marketing, and customer success teams to translate customer needs and product capabilities into compelling materials, including changelogs, demos, email, social copy, documentation, and enablement resources. The role requires excellent writing, product judgment, project management, autonomy, and cross-functional leadership.

Own GitLab’s competitive positioning for AI and agentic software development. Analyze competitors and market signals, shape product roadmap recommendations, develop sales and executive enablement assets, lead displacement campaigns, and brief analysts, investors, and executives. Establish thought leadership, define competitive narratives, measure win-rate impact, and elevate competitive marketing practices across the team.

Develops product narratives, positioning, marketing content, launch materials, and go-to-market readiness for consumer and commercial payment solutions. Translates complex payment products into compelling campaigns, educational resources, pitch decks, case studies, and enablement materials. Partners with product, technical, and knowledge management teams to support launches, refine messaging using market insights, and drive adoption among issuers, merchants, and digital enablers.

Own product positioning, messaging, go-to-market planning, launches, sales enablement, competitive intelligence, and customer insights for LeadVenture’s used tire and service products. Partner with Product, Sales, Customer Success, Revenue Marketing, and RevOps to create differentiated narratives, launch materials, battlecards, campaigns, and proof points. The role requires strong cross-functional influence, hands-on execution, and the ability to translate complex B2B SaaS products into clear customer value.

Own product marketing growth strategy across acquisition, conversion, activation, and expansion. Design customer journeys, lifecycle messaging, experimentation roadmaps, segmentation, and funnel optimization. Partner cross-functionally with Product, Sales, Growth Marketing, Revenue Operations, and Data to improve conversion, retention, customer lifetime value, and multi-product adoption. Use customer research and performance metrics to prioritize initiatives and influence business outcomes.

Leads Coach's Product and Brand owned marketing pillar across email and SMS. Develops channel strategy, campaign prioritization, content orchestration, personalization, testing, and optimization aligned with marketing and commercial goals. Partners with marketing, merchandising, ecommerce, creative, production, and stores teams, manages vendor investment, and monitors campaign performance. Leads and develops a team while advancing scalable content frameworks, automation, and AI-enabled marketing practices.

Own Affirm’s B2B product marketing strategy and operating systems, including merchant narratives, segmentation, go-to-market planning, measurement, revenue enablement, and merchant feedback programs. Lead ambiguous cross-portfolio initiatives from discovery through commercialization, influence product and investment priorities, align Product, Revenue, Partnerships, Analytics, and Marketing, and coach teams toward stronger collaboration and execution.

Build EULER’s product marketing function from the ground up. Own positioning, messaging, category narrative, product launch strategy, sales and customer success enablement, customer proof, competitive intelligence, and thought leadership. Establish launch processes, partner with executives and cross-functional teams, and measure product marketing’s impact on revenue, win rates, adoption, and expansion. This role requires strong B2B SaaS product marketing expertise and partner ecosystem fluency.

Support product marketing for Honeycomb’s observability products through messaging, positioning, launches, content, sales enablement, competitive intelligence, customer research, and performance measurement. The role partners across Product, Marketing, Sales Engineering, and Customer Success, creates technical customer-facing materials, coordinates launches, and translates complex product capabilities into accurate, useful messaging for engineers and platform teams.

Lead Vantage’s product marketing function end to end, including positioning, messaging, product launches, go-to-market strategy, competitive intelligence, content, sales enablement, customer storytelling, and analyst relations. Partner with Product, Engineering, Sales, and Customer Success to drive adoption, pipeline, and market impact for a technical FinOps platform.

Own Hipp Health’s product positioning, messaging, packaging, launches, competitive intelligence, go-to-market strategy, and sales enablement. Translate complex healthcare and AI capabilities into clear customer value, develop buyer and persona narratives, create marketing and sales assets, support product demonstrations, and collaborate with Product, Sales, Engineering, and Marketing. The role requires 5+ years of product marketing experience and familiarity with enterprise buying processes, healthcare SaaS, or AI products.

Develop Microsoft’s business value narrative for AI, FinOps, and technology economics. Translate pricing, consumption, and value-measurement concepts into accessible content, including web messaging, executive communications, keynotes, blogs, research, and customer evidence. Partner with product, engineering, finance, field, and partner teams to support launches and enablement. Track industry, competitor, analyst, and media perspectives while influencing senior stakeholders through strategic storytelling.

Leads customer storytelling for Microsoft Business Applications and Copilot, engaging Fortune 500 executives to develop written, video, event, social, and earnings content. Responsibilities include securing customer advocates, interviewing executives, managing video production and speakers, fact-checking proof points, coordinating approvals, distributing assets, measuring impact, and using AI to scale content while protecting confidential information.

Define Microsoft’s SMB positioning for AI and Copilot, develop messaging and content strategy, lead thought leadership and original research, support go-to-market and sales enablement, and manage analyst engagement. The role partners with product, engineering, executive communications, sales, and partner teams to explain AI’s value to SMB customers.

Own DualEntry’s product messaging, competitive positioning, customer insights, sales collateral, product launches, and multi-channel go-to-market campaigns. Lead content, copy, and design contributors while writing marketing copy hands-on. Build analytics and dashboards to measure performance and manage campaigns across events, webinars, email, digital channels, and thought leadership. The role requires 4+ years of high-growth B2B SaaS marketing experience, with fintech, ERP, or accounting product marketing preferred.