Top Demand Generation Manager Jobs in NYC, NY

Drive B2B demand generation and lead nurturing programs across email, webinars, virtual events, content syndication, and third-party channels. Partner with sales development, marketing operations, product marketing, content, and customer marketing to generate qualified pipeline. Measure campaign performance using funnel metrics, KPIs, data analytics, and reporting, while applying test-and-learn methods to optimize results and accelerate revenue.

Leads product demand generation for ZAIDYN and ZS’s product portfolio, developing integrated B2B campaigns across digital, ABM, events, alliances, email, paid media, social, webinars, and SEO. Manages campaign performance, attribution, budgets, pipeline contribution, and ROI while partnering with Product Marketing. Leads and develops the demand generation team, establishes campaign governance and processes, and uses post-campaign insights to improve marketing operations and scalability.

Own demand generation for health insurance brokers by designing multichannel campaigns, building lifecycle programs, managing segmentation and messaging, partnering with Sales and BDR teams, and generating qualified pipeline. Measure campaign performance, optimize investment, manage lead handoffs, and apply AI to create scalable marketing systems. The role requires strong funnel, attribution, and pipeline accountability in a fast-growing environment.

Leads B2B demand generation, field marketing, event execution, HubSpot campaign automation, lead nurturing, segmentation, reporting, social media, and copywriting. Manages vendors, event logistics, lead capture, and cross-functional marketing workflows while using generative AI tools to automate processes, improve productivity, and analyze campaign data.

Designs and executes account-based marketing and broader demand-generation campaigns targeting healthcare enterprise accounts. Partners with enterprise sales teams to map buying committees, prioritize accounts, create personalized multi-channel campaigns, and generate pipeline. Owns campaign testing, account engagement, penetration, pipeline generation, and influence metrics. Uses AI tools to accelerate research, personalize messaging, and scale campaign production in a fast-paced, ambiguous startup environment.

Leads the strategy and scaling of integrated marketing campaigns across demand generation, field, events, partner, and industry teams. Develops campaign frameworks, audience strategies, investment plans, channel activation standards, and regional requirements. Builds planning processes, templates, and feedback loops; translates campaign strategy into business requirements for campaign operations tools; and provides executive-level visibility into performance, investments, and campaign readiness.

Build an AI-enabled B2B demand generation channel from the ground up. Own audience and signal identification, messaging, offers, outreach, tooling, experimentation, automation, pipeline measurement, and Sales handoff. Partner with AI and analytics teams on data, scoring, and automation capabilities. Evaluate build-versus-buy platforms, maintain deliverability and compliance, and scale repeatable programs that generate incremental commercial impact.

Own B2B demand generation across SEO, paid search, paid social, website conversion, email, nurture, webinars, and integrated campaigns. Manage HubSpot workflows, segmentation, lifecycle programs, budgets, audience strategy, experimentation, and channel optimization. Partner cross-functionally with Sales, Business Development, RevOps, Product, Content, and Events to generate qualified pipeline, measure ROI, improve conversion, and provide market intelligence.

Plan, execute, and optimize multi-channel B2B demand generation and ABM campaigns for the mid-market segment. Partner with content, product marketing, marketing operations, sales, and analytics teams to align targeting, messaging, enablement, and pipeline goals. Manage webinars, sales plays, direct mail, and other channels; monitor performance, conduct testing, optimize spend, maintain reporting, and translate campaign data into actionable recommendations. Use AI tools to improve personalization and execution.

Own demand generation execution across cold outbound, HubSpot nurture campaigns, landing page optimization, SEO/AEO, funnel reporting, and future paid acquisition. Manage targeting, sequencing, segmentation, deliverability, conversion testing, organic visibility, and channel performance analysis. This hands-on individual contributor role requires close attention to funnel data and continuous campaign optimization in a fast-paced neurotechnology startup.

Owns and executes integrated, full-funnel B2B marketing campaigns for the Right Click Tools product line. Responsibilities include campaign planning, email, webinars, digital advertising, ABM, field events, sales enablement, stakeholder coordination, and performance measurement. The role focuses on generating qualified leads, building pipeline, accelerating opportunities, supporting customer expansion, and optimizing campaign outcomes through data and cross-functional collaboration.

Build and own the company’s demand generation engine across enterprise account-based marketing and scalable in-house finance campaigns. Responsibilities include full-funnel campaign strategy and execution, paid and outbound programs, conversion optimization, lead routing, attribution, pipeline reporting, and collaboration with Sales, BDR, and Revenue Operations. The role establishes scalable playbooks and infrastructure while driving qualified pipeline and marketing-qualified leads as the first dedicated demand generation hire.

Develops and optimizes global, data-driven demand generation campaigns for Network Observability. Responsibilities include integrated campaign strategy, webinars, email nurtures, events, marketing automation and CRM execution, attribution reporting, regional planning, stakeholder alignment, SDR collaboration, experimentation, and pipeline performance reporting.

Own a portfolio of client accounts and drive performance through Meta campaign strategy, optimization, direct-response copywriting, creative testing, funnel tracking, and client communication. Manage budgets, audiences, conversion events, automation workflows, and performance reporting while diagnosing funnel issues and improving appointment-generation results. Build client relationships that support retention, renewals, and referrals.

Own client accounts and performance strategy for Meta lead-generation campaigns. Manage budgets, targeting, bidding, creative testing, tracking, pixels, conversion events, Calendly integrations, Zapier automations, and lead-routing workflows. Lead bi-weekly client calls, deliver performance reports, translate campaign data into recommendations, troubleshoot issues, and improve appointment costs, show rates, retention, and results across multiple accounts.

Lead end-to-end B2B SaaS demand generation strategy and integrated campaigns across paid media, content, email, webinars, events, direct mail, and sales development. Own pipeline generation, campaign performance, attribution, ROI, forecasting, segmentation, personalization, and optimization. Partner with Product Marketing, Sales, Marketing Operations, and other GTM teams, present insights to leadership, mentor junior marketers, and scale effective programs.

Own Kestra’s enterprise demand-generation strategy, account tiering, ABM programs, multi-channel campaigns, paid acquisition, nurture, conversion, measurement, budget allocation, and agency partnerships. Build target-account programs from product, community, web, GitHub, and firmographic signals, partnering with Sales, Product Marketing, Growth Engineering, and Business Development to generate and progress qualified enterprise pipeline. The role is a hands-on senior individual contributor position focused on account-level engagement and pipeline outcomes.

Own end-to-end demand generation for an assigned enterprise market, including strategy, messaging, budget, integrated campaigns, ABM, events, nurture, and funnel performance. Partner with Product Marketing, Content, Marketing Operations, BDRs, and Sales to drive qualified meetings, pipeline, and bookings. Analyze channel ROI, optimize programs, and manage quarterly ACV targets. The role requires hands-on campaign execution, strong copywriting, enterprise B2B marketing experience, analytical skills, and practical use of generative AI.

Build and execute integrated B2B demand-generation programs across ABM, events, paid media, content, digital, and sales-assisted channels. Own target-account strategy, manage paid media performance, create executive events, partner with Sales, and use HubSpot reporting to improve funnel conversion and pipeline contribution. The role requires experimentation, analytical rigor, and hands-on execution in an early-stage SaaS environment.

Own end-to-end B2B demand generation, including integrated campaigns, ABM, email nurture, organic social, website initiatives, conversion optimization, and performance reporting. Partner with Sales, Product Marketing, Customer Success, agencies, design, and product teams to generate measurable pipeline. The role requires strategic planning, hands-on execution, data-driven optimization, strong writing, and management of multiple concurrent programs, with emphasis on SaaS, technical audiences, open source, and product-led growth.

Build and own Spara’s B2B demand generation engine across paid, email, retargeting, webinars, events, partner marketing, AEO/GEO, lifecycle campaigns, and ABM. Run data-driven experiments, reactivate dormant leads, use AI for research and automation, and align marketing with sales to generate qualified pipeline and revenue. This first dedicated demand generation hire will shape the marketing function and work closely with GTM leadership.

The Demand Generation Manager identifies and develops high-value demand generators across apparel, textile, e-commerce, promotional, entertainment, sports, and consumer markets. Responsibilities include building executive relationships, creating business cases for Kornit solutions, developing strategic partnerships, converting prospects into qualified sales opportunities, managing Salesforce pipeline data, forecasting activity, analyzing market trends, and collaborating with sales, marketing, product, and applications teams. Extensive travel to customers, prospects, partners, and industry events is required.

Develop and execute multi-channel demand generation campaigns for Carta’s private equity and alternative assets products. Own ABM targeting, lifecycle programs, and Salesforce campaign tracking while partnering with Sales, Product, Customer Success, Business Development, and Marketing. Analyze campaign performance, optimize conversion and pipeline impact, identify high-propensity accounts, and scale successful growth initiatives. The role requires strategic campaign planning, hands-on execution, cross-functional collaboration, and data-driven decision-making.

Own and scale Brellium’s digital demand generation engine across paid, organic, web, email, social, outbound, lifecycle, and events. The role manages website conversion, LinkedIn Ads, SEO partners, lead capture and nurturing, attribution, funnel analytics, AI automation, and marketing-sourced pipeline. This hands-on position builds programs from zero, runs experiments, optimizes campaigns and budgets, and partners with sales, product, and leadership to drive qualified pipeline and revenue.

Own SaaSify’s B2B demand generation engine across paid media, SEO, content distribution, webinars, and lifecycle nurturing. Manage marketing automation, lead scoring, routing, segment-specific campaigns, and the MQL-to-SQL funnel in HubSpot. Track pipeline contribution, CAC, channel ROI, and funnel performance while optimizing spend. Partner with Product Marketing on messaging and Sales on lead quality, handoffs, and service-level agreements.