Leads end-to-end customer-facing marketing activations across stores and digital channels, including openings, collaborations, loyalty events, and city initiatives. Manages timelines, budgets, agencies, localized media, CRM communications, vendors, and cross-functional stakeholders. Tracks traffic, engagement, and commercial performance while coordinating execution with stores, media, merchandising, operations, and customer service teams.

Freelance Marketing Operations Project Manager responsible for configuring client setups, building and optimizing landing pages, managing client launches, running A/B tests, monitoring KPIs, and coordinating cross-functional teams to improve conversion funnels and LP tools.