Top Brand Manager Jobs in NYC, NY

Owns and grows Bose product franchises across their full lifecycle. Defines brand vision, positioning, consumer propositions, product narratives, naming, and go-to-market strategies. Partners with Product, Engineering, Consumer Research, and marketing teams to influence innovation, guide launches, align stakeholders, and ensure consistent activation. Uses consumer, cultural, competitive, and business insights to shape long-term franchise strategy and commercial growth.

Develop brand and go-to-market strategies for Health brands, identify cross-portfolio opportunities, create advertiser-facing narratives and sales materials, and support client, agency, trade, promotional, training, and industry initiatives. Partner with Sales, Editorial, Research, Product, Activation, and other teams to translate business priorities, audience insights, and advertiser needs into differentiated programs that drive revenue.

Manage global brand and PR programs from planning through execution, including integrated campaigns across digital, PR, and social channels. Coordinate timelines, resources, stakeholders, agencies, and vendors while maintaining brand governance and messaging consistency. Partner with marketing, product, engineering, studio, and social teams to deliver campaigns, launches, events, and creative assets. Incorporate generative AI into creative workflows, track measurable impact, conduct retrospectives, and improve processes.

Leads go-to-market strategy and launch execution for Hero beauty initiatives, from positioning and creative direction through retail activation and performance evaluation. Partners with Innovation, Creative, Sales, Digital, Communications, Finance, and Legal to develop campaigns, narratives, retail and DTC strategies, and activation roadmaps. Uses consumer insights, cultural trends, budget management, ROI analysis, and cross-functional leadership to drive brand growth and commercial success.

Lead top-of-funnel and brand advertising strategy, budgets, media planning, agency relationships, creative execution, and measurement across Grammarly and Superhuman’s multi-brand portfolio. Manage TV, CTV, OOH, digital video, influencer, and audio investments; partner with data science on incrementality and brand lift; develop strategic frameworks; and lead, mentor, and grow a team of brand advertising marketers.

Own US marketing strategy and annual brand plans for Carlsberg and 1664 Blanc. Translate global brand direction into localized positioning, campaigns, channel plans, and activation across media, digital, social, experiential, and trade marketing. Manage agencies, budgets, ROI, consumer insights, distributor relationships, and performance reporting while aligning US execution with the global Carlsberg team.

Lead GitLab’s talent brand strategy and employer value proposition across the candidate journey. Develop integrated recruitment marketing campaigns, editorial content, recruiter resources, events, and scalable content systems. Partner with Talent Acquisition, Marketing, Communications, and business leaders to support hiring priorities and improve candidate experiences. Use performance data, audience insights, feedback, and market trends to evaluate campaigns, guide priorities, and increase candidate engagement and conversion.

The Talent Brand Manager will shape GitLab’s employer brand through recruitment marketing, storytelling, campaigns, and candidate education. Responsibilities include translating the employer value proposition into messaging, creating cross-channel campaigns and team-member stories, improving candidate journey touchpoints, analyzing funnel and engagement metrics, and partnering with Talent Acquisition and cross-functional stakeholders. The role also manages projects and external partners while improving talent brand processes, reporting, and operations in a fully remote environment.

Manage automotive brand licensing programs, licensee and partner relationships, product development, retail opportunities, and brand extension strategies. Analyze sales forecasts, consumer trends, budgets, and licensing performance while coordinating with creative, finance, legal, sales, and regional teams. Support negotiations, licensing operations, reporting, process improvement, and alignment with brand guidelines.

Own day-to-day brand management and portfolio growth for emerging CPG product lines. Analyze Nielsen, retailer, and internal sales data to identify opportunities, develop recommendations, and inform marketing and commercial decisions. Lead cross-functional innovation and commercialization projects from concept through launch, including go-to-market planning, creative development, retailer sell-in materials, timelines, stakeholder alignment, and external partner management.

The Associate Brand Manager, Innovation develops brand strategies, analyzes market and consumer insights, supports sales, and leads marketing initiatives. Responsibilities include coordinating trade shows and promotional events, managing market research, evaluating marketing effectiveness, supporting product feasibility studies, and collaborating with R&D, regulatory, and commercial teams on new product concepts, claims, flavors, and naming territories.

Develop and execute global brand marketing strategies, campaigns, product launches, messaging, content, and media plans. Build brand vision and positioning, manage campaign performance and budgets, use consumer insights, coordinate agencies and vendors, and collaborate with digital, sales, channel, product, and leadership teams to improve customer experience and drive business growth.

Supports consumer marketing and brand growth through strategic business planning, category and competitor analysis, P&L support, product innovation, pricing, merchandising, consumer research, marketing communications, and performance tracking. Collaborates with sales, finance, supply, regulatory, demand planning, global marketing, and agency partners. The four-month internship provides formal and on-the-job development, with potential consideration for full-time employment.

Leads global B2B and B2C brand research, including brand health tracking, voice-of-customer programs, research architecture, and insights roadmaps. Translates quantitative findings into marketing strategies, content, and executive recommendations. Manages research vendors and internal teams, establishes operating rhythms, and may lead and develop analysts. Requires strong storytelling, analytical rigor, market research expertise, and experience in financial services, payment networks, or B2B fintech.

Supports consumer marketing and brand growth through strategic business planning, category and competitor analysis, P&L recommendations, product launches, pricing, merchandising, consumer research, marketing communications, and performance tracking. Collaborates with sales, finance, regulatory, supply, demand planning, global marketing, and external agencies to execute local business plans. The internship offers formal and on-the-job development, with potential consideration for full-time employment.

Supports a global client account by managing sports and entertainment partnership activations, contractual assets, creative approvals, project timelines, budgets, presentations, reporting, and client communications. Coordinates with internal teams, vendors, agencies, and partners to execute marketing programs and events. Conducts research, monitors sports and media trends, prepares reports and decks, handles client requests, and helps maintain relationships that support business growth.

Manage brand business performance, licensee relationships, retail and marketplace opportunities, go-to-market execution, product approvals, merchandising, market research, and trademark and contract tracking. Coordinate cross-functional meetings with marketing, creative, legal, and business development teams. Maintain calendars, reporting, partner reviews, launch materials, compliance records, and royalty processes while supporting brand growth strategies.

Develops and leads the vision and strategy for radio and audio brands across music, spoken word, talent, production, contesting, digital applications, and social media. Responsibilities include research, content creation, talent coaching, marketing and promotion development, strategic planning, and brand oversight. The role requires strong media leadership, content judgment, communication skills, knowledge of digital and social best practices, broadcast-system proficiency, and flexibility to work irregular hours.

Own and drive the end-to-end commercial performance of two DTC growth brands, including merchandising, pricing, bundles, assortment, and promotional cadence. Build and run an experimentation roadmap to improve conversion, AOV, attach rate, and margin. Coordinate cross-functionally with supply chain, growth & marketing, product, and CRM to deliver launches, campaigns, and brand expression. Be measured on measurable business outcomes and scale winning tests and initiatives.

Own Bocce’s Bakery end to end, leading brand strategy, annual planning, performance analysis, innovation, commercialization, packaging, marketing activation, consumer insights, sales partnership, budgets, and agency relationships. The role requires cross-functional leadership across Sales, Product, Operations, Finance, R&D, and Quality, combining strategic direction with hands-on execution in a remote-first, entrepreneurial CPG environment.

Own event strategy and execution across conferences, webinars, executive dinners, sponsorships, and industry activations. Partner with sales to generate qualified pipeline, increase brand awareness, manage vendors and budgets, oversee website updates, and support integrated marketing campaigns. The role requires strong project management, B2B marketing experience, marketing automation proficiency, and familiarity with brands, agencies, advertising, ad tech, or marketing technology.

Own Robinhood’s community management strategy and daily engagement across X, Reddit, TikTok, YouTube, and Instagram. Develop social content, moderate conversations, monitor sentiment, gather customer insights, execute community activations, and support product marketing campaigns. Translate social metrics and internet culture into actionable strategies while maintaining Robinhood’s brand voice and complying with strict financial regulations.

Own brand marketing initiatives from strategy through execution, including campaigns, product launches, creator partnerships, collaborations, PR moments, and activations. Develop cross-channel narratives, coordinate creative and owned-channel execution, evaluate partners, analyze creator performance, and build scalable processes. The role requires strategic thinking, strong consumer and brand intuition, cross-functional project management, clear communication, initiative, and comfort using AI and automation to improve workflows.

Leads Airbnb’s technical brand and content function, including the Tech Blog, cross-team engineering narratives, executive and engineer voices, distribution, conferences, academic and media relationships, open source presence, budgets, and vendors. Partners with Talent Acquisition to measure impact on senior engineering hiring. Requires technical fluency, strong editorial judgment, program discipline, stakeholder influence, risk management, and experience working directly with engineers.

Leads Solink’s content and brand strategy, including category narrative, thought leadership, editorial planning, speaker and influencer programs, sales enablement, and performance measurement. Manages employees, freelancers, agencies, budgets, and cross-functional stakeholders to build a consistent content engine that increases category authority, share of voice, and pipeline impact.