Top VP of Marketing Jobs in NYC, NY

Lead go-to-market strategy and integrated marketing execution for New York Life’s protection products, including life, disability, and long-term care insurance. Develop positioning, messaging, campaigns, collateral, product launches, sales enablement, and consumer engagement programs. Partner with product, sales, distribution, legal, compliance, analytics, and digital teams while using market insights and performance data to optimize initiatives and drive growth.

Lead proactive and reactive customer retention marketing strategies, including segmentation, targeting, offers, experimentation, personalization, and lifecycle programs. Partner with analytics, product, operations, and portfolio teams to improve loyalty, reduce attrition, and optimize customer experiences. Own the retention roadmap, translate data into executive recommendations, develop business cases, and influence cross-functional stakeholders. Identify opportunities involving automation, digital experiences, and artificial intelligence while monitoring customer behavior, competitive trends, and industry practices.

Lead credit card acquisition strategy across offers, channels, partner marketing, and the digital application journey. Optimize investment, conversion, portfolio quality, and profitability through data-driven performance analysis. Coordinate launches, testing, governance, risk, compliance, and cross-functional execution while partnering with an external co-brand organization. Provide recommendations on underwriting, lending, pricing, and channel strategy, and communicate performance, risks, and corrective actions to senior stakeholders.

Own the investment product marketing roadmap for J.P. Morgan Wealth Management, including positioning, messaging, go-to-market planning, content development, campaign execution, and performance measurement. Partner with investment leaders, marketing teams, advisors, Legal, and Compliance to promote solutions for affluent and high-net-worth clients. Translate market research and investment concepts into compelling client and advisor communications while driving adoption, engagement, and business growth.

Leads external communications strategy for Chase Auto’s Commercial Solutions business, advising senior executives, shaping B2B and consumer narratives, managing media relationships, supporting executive visibility, mitigating reputational risk, and overseeing agency partners. The role requires strong writing, strategic judgment, business acumen, and experience operating in complex, regulated, matrixed organizations.

Leads executive communications for senior banking leaders, developing messaging, presentations, briefing materials, leadership engagements, site visits, town halls, and employee communications. Builds strategies supporting organizational alignment, employee engagement, culture, and change initiatives across multiple functions. Manages content across email, Teams, intranet, video, and social channels; measures communication effectiveness; and partners with senior stakeholders on strategic and tactical deliverables.

Leads external communications and media relations for Commercial Banking’s Innovation Economy and Specialized Industries businesses. Advises senior executives, develops proactive and reactive media strategies, manages sensitive reputational issues, prepares executives for media engagements, coordinates compliance approvals, monitors coverage and industry trends, and measures communications impact. Builds relationships with reporters covering technology, life sciences, startups, venture capital, finance and banking.

Owns go-to-market strategy and commercialization for an AI-powered cash forecasting and analytics product. Leads executive client engagements, demos, seminars, and conferences; translates client feedback into product requirements; partners with sales to drive adoption, pipeline, and monetization; tracks growth metrics; and develops a high-performing client-facing team.

Own and execute end-to-end YouTube channel strategy and programming across long-form, Shorts, and live. Drive SEO/AEO and discovery optimization, run structured experiments, analyze performance, set KPIs, partner cross-functionally, manage content calendars and workflows, lead a team, and serve as primary contact with YouTube to scale repeatable formats and grow reach, engagement, watch time, and subscribers.

Lead end-to-end brand and campaign strategy for the Olympic and Paralympic sponsorship: translate rights into creative platforms, manage paid media and measurement, coordinate agencies and internal teams, oversee timelines, budgets, and stakeholder alignment, and create executive presentations and measurement frameworks.

Leads marketing strategy for Home Lending partnerships, local markets, and the American Dream initiative. Develops partnership frameworks, go-to-market plans, competitive positioning, local marketing programs, and customer-focused campaign strategies. Uses analytics to measure performance, optimize ROI, test hypotheses, and identify growth opportunities. Collaborates with product, sales, finance, analytics, and marketing teams while presenting strategic recommendations to senior leadership.

Lead the vision and roadmap for digital shopping innovation in consumer banking, with agentic AI as a core priority. Identify and test AI applications across discovery, personalization, recommendations, decision support, content intelligence, and experience orchestration. Partner with marketing, product, design, analytics, technology, legal, risk, and controls teams to deliver customer-centered outcomes. Establish responsible AI controls, experimentation standards, executive narratives, and measurable improvements in engagement, conversion, customer confidence, and account growth.

Leads global product marketing for Treasury Services payments, owning positioning, messaging, value propositions, naming, packaging, segmentation, and go-to-market strategy. Analyzes markets, customer needs, competitors, and product opportunities; develops client-facing narratives, website content, campaigns, and sales enablement. Partners with Product, Strategy, Sales, Commercialization, Legal, Compliance, Risk, Operations, and channel marketers to launch, scale, and drive adoption of payments solutions.

Lead organizational change management for AI-driven transformation in AWM Marketing. Develop change plans, stakeholder assessments, communications, training, and governance. Drive adoption of content metadata and taxonomy, embed controls for audit readiness, partner with functional and regional leaders, track adoption and sentiment, and operationalize AI capability rollout across global marketing teams.

Lead sales engagement marketing for Payments within the Corporate segment. Partner with sales and industry teams to define operating cadence, intake/prioritization, and ABM/email programs. Develop repeatable industry-specific engagement plays, drive adoption and enablement for sellers, orchestrate cross-functional workstreams, measure performance, and ensure compliance controls. May include people-management responsibilities.

Lead thought leadership strategy and editorial for J.P. Morgan Payments. Build integrated content franchises, oversee end-to-end production (writing, data storytelling, video, podcasts), manage agencies and partners, align cross-functionally to GTM, use audience insights and AI tools to optimize multi-channel content, and lead a high-performing editorial team.

Lead channel strategy, performance analysis, and optimization for owned digital channels (web, mobile, email). Diagnose LOB performance, create optimization frameworks and governance, drive experimentation and AI/automation adoption, produce executive-ready recommendations, and partner cross-functionally to improve ROI and customer experience.

Lead strategy and activation for centralized One Chase hub experiences. Define multi-quarter roadmaps, align cross-LOB stakeholders, translate UX needs into partner-ready requirements, oversee creative and program execution, and present executive-ready updates to drive cohesive, data-driven customer journeys.

Lead channel strategy, performance analysis, and optimization for owned digital channels. Diagnose LOB performance, run root-cause analyses, build optimization frameworks and playbooks, partner cross-functionally, drive AI/automation adoption, and present executive-ready recommendations to improve ROI and customer experience.

Lead strategic planning and execution of paid media campaigns for JPMorganChase's Olympic and Sports & Entertainment activations. Manage broadcast integrations, rights-holder relationships, agency partners, measurement frameworks, sponsorship fulfillment tracking, approvals, licensing, and real-time Games-time optimization to maximize brand visibility and business outcomes.

Own the Credit business’s global marketing automation strategy, platforms, integrations, governance, audience segmentation, data architecture, and reporting frameworks. Administer HubSpot, Pardot, and related martech systems; design automation programs, lead scoring, and audience journeys; maintain data quality and privacy compliance; and develop marketing measurement frameworks, attribution models, dashboards, and actionable insights to improve campaign performance and investment decisions.

This role involves leading a consulting team to deliver data-driven marketing strategies, measurement, and client engagement, while advising C-suite executives and optimizing customer journeys through advanced data analysis and insights.

Own global marketing strategy and organization, including positioning, brand leadership, product marketing, content, demand generation, and go-to-market execution. Partner with Sales, Product, and Customer teams to drive pipeline and revenue growth, particularly in North America. Build an 18-month roadmap, lead rebranding and repositioning initiatives, strengthen analyst and client relationships, and transform demand generation into a demand creation engine while leading a team of 20 or more.

Lead product marketing for Aladdin Studio, defining positioning, market strategy, launches, adoption programs, thought leadership, and technical enablement. Translate APIs, data workflows, platform architecture, and AI capabilities into compelling narratives for technical and business audiences. Partner with product, engineering, sales, solutions, and client teams to drive adoption, quantify ROI, influence roadmaps, and scale global go-to-market impact.

Lead enterprise-wide communications, public affairs, public relations, government relations, crisis communications, strategic events, visual brand management, internal communications, and stakeholder engagement. Serve as company spokesperson, advise senior leadership, shape global multi-brand communication strategies, and lead a team of approximately 25 professionals. The role requires aligning communications with business objectives, managing reputation, and advancing the company’s public image.