Lead Vercel's global, multi-channel integrated campaigns from strategy through execution and measurement. Translate product priorities into developer- and enterprise-focused campaign narratives, coordinate cross-functional channel activation, align with sales and events, build the campaign calendar, run experiments, report on KPIs, and mentor marketing teams on best practices.

Own end-to-end paid acquisition across major channels (Google, Meta, LinkedIn, YouTube, emerging channels) to drive signups, activations, and pipeline. Manage multi-million-dollar media budgets, optimize ROAS/CAC, implement AI-driven automations and creative testing, maintain tracking and attribution (pixels, conversion APIs), report performance, and align cross-functionally with product, creative, data, and marketing ops.