Develops brand platforms, repositioning strategies, campaigns, and activations for Tidal across product and brand surfaces. Sets creative vision and quality standards, maintains ideas through execution, shapes briefs, directs designers, writers, and production partners, and collaborates with marketing, product, and partnerships leaders. This individual contributor role leads project teams while remaining hands-on and influencing the broader creative practice.

Develop and lead major brand platforms, repositionings, and campaigns for Block brands from concept through activation. Shape creative briefs with strategy partners, preserve ideas across media, direct designers, writers, and production partners, and collaborate with marketing, product, and partnerships leadership. The role is an individual contributor position responsible for setting creative standards and leading project teams.