Develop and execute full-funnel growth marketing campaigns for DraftKings Sportsbook and Predictions. Collaborate with Growth, Product, Content, Media, Brand, Partnerships, Creative, and external agencies to align campaigns with business objectives. Analyze customer insights and performance metrics, create marketing briefs, establish KPIs and measurement frameworks, coordinate campaign execution, optimize results, and improve marketing workflows.

Leads employer brand content strategy and creative direction across social, paid media, careers site, email, video, graphics, and editorial channels. Manages and develops a content team, owns content prioritization and production workflows, and partners cross-functionally with communications, legal, brand, and talent acquisition. Uses performance data, recruiting outcomes, AI, and emerging search trends to improve content effectiveness and reach candidates globally.

Leads knowledge management strategy and a team of knowledge writers. Oversees content standards, information architecture, governance, quality, lifecycle management, analytics, and cross-channel knowledge experiences for customers and employees. Partners cross-functionally to translate complex processes into accessible content, manages projects, and advances AI-powered search, automation, and scalable content practices.