Own DSP campaign execution and account structure across advertiser portfolios. Manage setup, QA, pacing, placements, geo expansions, caps, supply configurations, keywords, creatives, and feeds. Monitor KPIs, optimize performance, analyze pricing and marketplace dynamics, and support launches and platform enhancements. Collaborate with Sales, Advertiser Success, Pricing, Supply, Product, Ad Operations, and Finance teams to improve delivery, revenue performance, and campaign outcomes.

Lead integrated B2B marketing across brand, communications, content, social, events, and industry engagement. Develop and execute positioning, integrated campaigns, and thought leadership to drive awareness and commercial outcomes. Partner cross-functionally on go-to-market, demand generation, and attribution; oversee content, social, email, webinars, partner marketing, and events. Build and coach a high-performing team, manage agencies and vendors, and measure marketing ROI and performance to optimize impact.

Lead product marketing strategy and commercialization for assigned adMarketplace products. Define positioning, value propositions, GTM plans, launches, and success metrics. Drive cross-functional launch execution, competitive strategy, sales enablement, and market feedback loops to increase adoption and revenue. Build repeatable templates, messaging systems, and governance to scale product marketing.