Top Marketing Jobs in NYC, NY

Own provider growth product marketing strategy, including provider insight, positioning, messaging, and integrated go-to-market execution. Drive provider acquisition, activation, and early engagement by partnering with Product, Growth, Design, Lifecycle Marketing, Research, Sales, Customer Success, and Creative. Identify high-impact opportunities, influence product and growth decisions, and equip teams with frameworks for consistent provider messaging. Use AI to improve marketing workflows and team effectiveness.

Leads provider-focused product marketing, including customer insight, positioning, messaging, go-to-market strategy, channel planning, product adoption, engagement, and retention. Partners cross-functionally with Product, Lifecycle Marketing, Customer Success, Research, Design, and Creative teams. Influences product strategy, identifies growth opportunities, equips teams with messaging frameworks, and drives measurable provider experience outcomes.

Own patient-focused product marketing across the care journey, from acquisition and activation through retention. Develop positioning, messaging, launch narratives, and go-to-market strategies in partnership with Growth, Lifecycle, Product, Research, and Creative teams. Use customer insights, funnel data, and experimentation to reduce friction, improve patient choice, and drive measurable business outcomes in a regulated consumer healthcare category.

Own Headway’s provider lifecycle marketing program end to end, from segmentation and trigger design through campaign deployment in Iterable and Intercom. Build journeys that improve provider activation, product adoption, engagement, and retention. Develop experiments, define success metrics, analyze performance, and continuously optimize programs. Partner with Product, Product Marketing, Customer Success, and Creative to align lifecycle campaigns with product priorities and create consistent provider experiences.

Leads Headway’s consumer communications and social function, including earned media, organic social, content marketing, data storytelling, and cultural relevance. Builds media relationships, manages an agency partner, develops content across blogs, YouTube, and Substack, grows engagement, and leads a small team. Partners with Communications, Brand, Product Marketing, research, and analytics to increase awareness and strengthen Headway’s presence across press, search, social, LLMs, and consumer conversations.

Build and manage patient lifecycle campaigns across email, SMS, push, and in-app channels. Own audience segmentation, campaign QA, experimentation, holdout measurement, and retention optimization. Partner with Product, Engineering, and Data Science to instrument events, develop notification infrastructure, and apply predictive personalization signals such as churn propensity and appointment readiness. The role requires hands-on campaign execution, strong lifecycle platform expertise, data fluency, and comfort operating in an ambiguous environment.

Leads patient and brand marketing strategy, product marketing, media planning, influencer campaigns, partnerships, creative strategy, and brand measurement. Owns awareness, trust, patient acquisition, funnel conversion, and marketing efficiency while managing budgets, testing campaigns, and building a high-performing marketing team. Partners across product and brand functions to create differentiated healthcare experiences and drive company growth.

Leads provider growth marketing to expand Headway’s provider network and improve acquisition efficiency. Owns paid, organic, lifecycle, referral, segmentation, experimentation, channel strategy, and performance measurement. Builds and manages the marketing team while partnering with Sales, RevOps, Finance, Product, and R&D to align growth goals, reduce CAC, optimize provider mix, and develop value-based acquisition frameworks.

Lead and build Headway's payer marketing function: set strategy, craft positioning and narratives, commercialize payer solutions, translate clinical data into commercial proof, enable sales and field teams, run events and competitive intelligence, and measure relationship and commercial impact.