Leads the Marketing Operations function, owning demand operations, marketing activation platforms, customer journey orchestration, marketing intelligence, AI capabilities, and cross-functional go-to-market systems. Builds operating models, measures marketing impact, establishes safe AI practices, partners with Engineering, Revenue Operations, Product, Data, and Security, and hires and develops senior individual contributors.

Lead development and execution of social media strategy, create and schedule platform-specific content, manage community and social listening, collaborate cross-functionally, handle crisis response, and measure analytics to optimize engagement and growth.

Own and execute end-to-end integrated demand generation campaigns: manage timelines, coordinate cross-channel teams, build briefs, measure performance against funnel targets, iterate based on data, and align campaigns with Sales/Revenue to drive pipeline and bookings.