Own the Credit business’s global marketing automation strategy, platforms, integrations, governance, audience segmentation, data architecture, and reporting frameworks. Administer HubSpot, Pardot, and related martech systems; design automation programs, lead scoring, and audience journeys; maintain data quality and privacy compliance; and develop marketing measurement frameworks, attribution models, dashboards, and actionable insights to improve campaign performance and investment decisions.

Develop and execute go-to-market strategies, integrated campaigns, positioning, messaging, email marketing, sales enablement, and thought-leadership programs for credit ratings and subscription products. Analyze market, client, website, funnel, and campaign data to optimize performance and revenue. Coordinate cross-functional execution with product, business development, digital marketing, content, events, copy, and design teams while reporting KPIs and actionable insights.