Own the end-to-end copywriting and editing process across multiple customer-facing brands and marketing channels. Create original copy for websites, digital ads, blogs, promotional materials, retail signage, packaging, and other collateral. Maintain consistent brand voice while adapting tone across brands, support SEO and organic growth, contribute to A/B testing and data-driven copy initiatives, and collaborate with creative, CRM, growth, and marketing stakeholders in a fast-paced remote environment.

Own and drive the end-to-end commercial performance of two DTC growth brands, including merchandising, pricing, bundles, assortment, and promotional cadence. Build and run an experimentation roadmap to improve conversion, AOV, attach rate, and margin. Coordinate cross-functionally with supply chain, growth & marketing, product, and CRM to deliver launches, campaigns, and brand expression. Be measured on measurable business outcomes and scale winning tests and initiatives.

Lead and scale Amazon advertising for Signature By Ashley across Sponsored Products, Brands, Display, and DSP. Use AMC for audience insights and attribution, build automated campaign structures in Pacvue, optimize creative and bids, partner with data and marketplace teams, track performance and ROI, and attend in-person Amazon QBRs.