Own and optimize Audio and YouTube acquisition campaigns, manage budgets and external partners, evaluate endorser opportunities, and develop creator partnership pipelines. Analyze campaign attribution and performance, recommend portfolio investments, guide creative testing, manage launches and compliance workflows, and translate insights into recommendations. The role collaborates with agencies and cross-functional teams to grow patient acquisition through podcasts, streaming audio, YouTube, and talent partnerships.

Manage paid social creative operations for Ro’s Body and weight-loss marketing initiatives. Coordinate production logistics, timelines, assets, vendors, feedback, resource allocation, quality control, and launch readiness. Partner with creative, marketing, growth, and project management teams to maintain workflows, documentation, trackers, calendars, and dashboards. Support process improvements, identify blockers, and ensure creative work is delivered efficiently, accurately, and on schedule.

Lead Ro’s highest-priority integrated consumer marketing campaigns from strategy through launch and performance assessment. Develop cohesive strategies across paid, owned, and earned channels; coordinate Brand, Product Marketing, Growth, Communications, Insights, and channel teams; establish campaign architecture, priorities, timelines, and operating rhythms; resolve blockers; and improve campaign planning through performance feedback. This senior individual contributor role requires strong creative judgment, cross-functional leadership, operational rigor, and hands-on execution in a fast-moving consumer business.