Lead Ro’s highest-priority integrated consumer marketing campaigns from strategy through launch and performance assessment. Develop cohesive strategies across paid, owned, and earned channels; coordinate Brand, Product Marketing, Growth, Communications, Insights, and channel teams; establish campaign architecture, priorities, timelines, and operating rhythms; resolve blockers; and improve campaign planning through performance feedback. This senior individual contributor role requires strong creative judgment, cross-functional leadership, operational rigor, and hands-on execution in a fast-moving consumer business.