Lead cross-functional strategy connecting website acquisition to product activation in a PLG environment. Own web-to-product handoffs, segmentation, data integration, personalization, and reporting to improve activation, PQLs, and revenue. Drive scalable self-service flows, lifecycle frameworks, and experiments in partnership with Product, UX, and data teams.

Lead and execute Sprout's full-funnel digital marketing strategy across web, paid media, and lifecycle. Manage a multi-disciplinary team, large paid budgets, forecasting, attribution, experimentation frameworks, and cross-functional integration to drive pipeline, revenue, and customer growth for both sales-led and self-serve motions.

Own and execute Sprout's ABX strategy to turn target accounts into pipeline and revenue. Lead paid digital, web personalization, retargeting, content/persona messaging, intent signal strategy, and attribution/reporting. Align Field Marketing, Sales, RevOps, and Marketing Operations to optimize targeting, measurement, and channel mix for enterprise accounts.