Owns the end-to-end go-to-market launch process, coordinating product releases, launch schedules, cross-functional dependencies, kickoffs, communications, post-launch reporting, and retrospectives. Builds scalable GTM playbooks, templates, RACI documentation, and workflow improvements while partnering across product marketing, product, growth, analytics, creative, and channel teams.

Run global paid social campaigns across Meta, TikTok, Reddit, and Pinterest to drive subscription conversions. Build, launch, and optimize full-funnel campaigns, design structured tests, use AI to automate reporting and workflows, validate platform-reported results with incrementality measurement, and partner cross-functionally with creative, analytics, finance, and platform partners.