Leads Toast’s managed marketing program, setting its strategy, service model, operating standards, roadmap, and economics. Builds and develops a leadership team, establishes scalable workflows, playbooks, capacity models, QA frameworks, dashboards, and performance rituals. Oversees customer outcomes, retention, expansion, service quality, compliance, and cost to serve while partnering across Product, Sales, Customer Success, Legal, and Finance. Drives continuous improvement through standardization, automation, AI, customer insights, and multi-channel marketing expertise.

Own the technical infrastructure supporting paid media, including tracking pixels, conversion signals, CRM audience syncs, marketing automation, data pipelines, platform integrations, UTM governance, launch QA, monitoring, and reporting infrastructure. Partner closely with paid media teams to troubleshoot data discrepancies, improve campaign launch speed, maintain data quality, and support audience operations across multiple advertising platforms.